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The Olympic Rings

Olympics Ratings Slip, Audiences Watch in New Ways

Posted by Jennifer Manning on Mar 20, 2018

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology. 

Woman wearing Virtual Reality goggles

3 Social Media Tips to Make 2018 Your Brand’s Best Year Yet

Posted by Alex Taylor on Mar 1, 2018

With the constant changes in social media, it’s harder than ever to figure out exactly what you should (or shouldn’t) be doing for your brand. Lucky for you, I’m here to lay it down, with a few simple tips that will make 2018 your best year yet! 

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What the Atkins Diet Can Teach Us About Branding

Posted by Cameron Smith on Feb 22, 2018

When I was 14 years old, my mom went on the Atkins diet. She was not alone. In fact, at the height of its popularity, one in eleven North American adults claimed to be on a low-carb diet such as Atkins. Good for all of those adults willingly trying to live a better life, but no one mentions the casualties. I’m talking about the thousands of children, like myself, who were forced to go without pasta and bread for months on end. Because when mom goes on a diet, the entire house goes on a diet. My mom, like many, held the keys to the food kingdom. This was one of the first times in my life that I realized my mother was in complete and carb-free control.


Typography Is Your Secret Weapon: A Lesson from Paula Scher 

Posted by David Hinds on Feb 12, 2018

If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.

Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

Posted by Jennifer Manning on Jan 11, 2018

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

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How Do I Utilize My Marketing Budget?

Posted by Valerie Trammell on Oct 4, 2017

Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?

The Growing Necessity for Cross-Platform Video Measurement

Posted by Caroline Rugeley on Jun 28, 2017

Our media landscape is becoming more fragmented by the day. Audiences are consuming media (especially video content) across multiple platforms, often at the same time. These changing media habits really underline the question of how can we measure TV and digital video viewing, and then compare it on an apples-to-apples level?

AdBlockers vs. Advertisers: Who Has All the Power?

Posted by Clay Miller on Feb 12, 2016

The Ad-Blockalypse is coming, and it's scary as hell.

What a Quality Score Means for Your Google Paid Search Campaign

Posted by Grace Abblitt on Jun 23, 2015

A successful Paid Search campaign is one of the best ways for a business to significantly increase qualified website traffic and drive conversions.

Research and Analytics: How Smart Is Your Agency?

Posted by Renée Harriman on Mar 31, 2015

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns.