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How Do I Utilize My Marketing Budget?

Posted by Valerie Trammell on Oct 4, 2017

Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?

The Growing Necessity for Cross-Platform Video Measurement

Posted by Caroline Rugeley on Jun 28, 2017

Our media landscape is becoming more fragmented by the day. Audiences are consuming media (especially video content) across multiple platforms, often at the same time. These changing media habits really underline the question of how can we measure TV and digital video viewing, and then compare it on an apples-to-apples level?

AdBlockers vs. Advertisers: Who Has All the Power?

Posted by Clay Miller on Feb 12, 2016

The Ad-Blockalypse is coming, and it's scary as hell.

What a Quality Score Means for Your Google Paid Search Campaign

Posted by Grace Abblitt on Jun 23, 2015

A successful Paid Search campaign is one of the best ways for a business to significantly increase qualified website traffic and drive conversions.

Research and Analytics: How Smart Is Your Agency?

Posted by Renée Harriman on Mar 31, 2015

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns.

What Is the Difference Between Sponsored Content and Native Advertising?

Posted by Shannon Porter on Mar 30, 2015

I’m sure we’ve all heard the phrase “Content is king.” In fact, it was Bill Gates, way back in 1996, who first stated that fact in an article he wrote of the same name. Now almost twenty years later, we can see that Bill Gates’ prophecy has indeed come true.

Optimize Your Digital Campaign for Maximum Return

Posted by Kari England on Mar 6, 2015

What sets digital apart from all other media? What makes it one of the most cost-efficient media tactics? The answer: Trackabiity. Because of its trackablity, digital media can be optimized as the campaign is running to insure the effectiveness of the campaign.

Why Humor Isn’t Always Funny in Advertising

Posted by Steve Sturges on Mar 2, 2015

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.

The Value of Live Sports in Television Advertising

Posted by Elizabeth Tower on Feb 18, 2015

Working in media planning and buying I was forced to realize something I had rejected my whole life - sports are important and valuable. While time-shifted viewing continues to rise, sports are viewed live 99% of the time. 

The Value of a Super Bowl Ad

Posted by Tim Berney on Jan 29, 2015

Remember the Master Lock television spot where they fire a bullet through a lock and it stays closed? The tagline was Tough Under Fire.