All Advertising Blogs

10 Social Media Stats To Show Your CEO

A blog written by Belle Beth Cooper shows off 10 social media stats that will more than likely surprise you. You probably won't even click on the link to read them (although I encourage it) so let me give you the bullet points:

Posted Sep 9, 2013

Tis The Season

Forget Christmas, if you ask me fall premiere season is the most wonderful time of the year. As the leaves begin to change I get excited to see what all the major networks have gifted me with this year. The last few years I’ve come away with some great gifts in the form of shows like New Girl, Once Upon a Time and Mindy Project.

Posted Aug 27, 2013

Social Media Drives People Back to Live Viewing and Advertisers Rejoice!

When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place.

Posted Jul 7, 2013

Digital Marketing Meets the Mobile Revolution

The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.

Posted Jun 26, 2013

It’s Not for Robots Anymore

Ever met a business executive who watches Jimmy Fallon? Know a CEO that’s on Pandora? Seen one laugh? Cry? Even yell? Then why do marketers refuse to understand that business people are some sort of non-human entities that we must take a serious (aka BORING) approach to when we’re trying to sell them some sort of business related service?

Posted Jun 21, 2013

Agency Life: Really?

One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.

Posted Jun 19, 2013

Businesses on Facebook: What's Not to Like?

For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don't "like" many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services I want to keep tabs on, and those that tend to have more to gain than loss by injecting a little personality into their posts.

Posted Jun 18, 2013

The Social Network: Anti-Social Marketing

Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be happy and make others happy. These brands hone in on our emotions. They connect with us.

Posted Jun 15, 2013

Oh behave.

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.

Posted Jun 12, 2013

Banks Need To Consider Social Marketing To Reach The Unbanked

=Unbanked. Until this week, I hadn’t heard the term. It seems Oklahoma has one of the highest rates of unbanked and underbanked citizens in the country.

Posted Jun 9, 2013

Advertise on Pandora? You're Probably Doing it Wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

Posted Jun 2, 2013

Sustaining a Successful Business Includes Knowing Everything About Your Competition

Most companies don’t take the time to truly think about their competition, and that’s a huge mistake – and a potential risk of your customers flocking to competitors for something you weren’t aware of.

Posted Apr 17, 2013