Forget Christmas, if you ask me fall premiere season is the most wonderful time of the year. As the leaves begin to change I get excited to see what all the major networks have gifted me with this year. The last few years I’ve come away with some great gifts in the form of shows like New Girl, Once Upon a Time and Mindy Project.
When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place.
The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.
Ever met a business executive who watches Jimmy Fallon? Know a CEO that’s on Pandora? Seen one laugh? Cry? Even yell? Then why do marketers refuse to understand that business people are some sort of non-human entities that we must take a serious (aka BORING) approach to when we’re trying to sell them some sort of business related service?
One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.
For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don't "like" many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services I want to keep tabs on, and those that tend to have more to gain than loss by injecting a little personality into their posts.
Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be happy and make others happy. These brands hone in on our emotions. They connect with us.
I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.
=Unbanked. Until this week, I hadn’t heard the term. It seems Oklahoma has one of the highest rates of unbanked and underbanked citizens in the country.
By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.
Most companies don’t take the time to truly think about their competition, and that’s a huge mistake – and a potential risk of your customers flocking to competitors for something you weren’t aware of.