All Food & Beverage Blogs

Technology Trends: 4 Ways QR Codes Can Elevate the QSR Industry

Following the rise of the COVID-19 pandemic, many quick service restaurants were turned upside down and had to adjust their service models. With closed dining rooms, increased sanitization procedures and a pandemic staring them in the face, many brands shifted their focus to technology to find contactless ways to continue driving sales. With drive-thru, curbside or delivery top-of-mind for many consumers, app and online ordering quickly became the new normal for dining out. 

Posted Mar 5, 2021

Don't Forget to #SupportLocal, OKC!

There is no better time than right now to support your local community. The economy is down and frankly, so are a lot of our local businesses and members. What better way to raise your spirits than to help raise someone else’s spirits too! Although there are many ways to get involved, here are a few easy ways to make an impact in the city you call home.

Posted Oct 9, 2020

Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

Posted Jan 11, 2018

How pizza gets personal

So, Pizza Hut is the latest restaurant to throw their pie into the ring of reinvention.

Posted Nov 10, 2014

The Oklahoma Joe's Rename Debacle - VI's Take on the Name Change (3 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

"Smoldering Joe's" - VI's Take on the Oklahoma Joe's Name Change (2 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

From Oklahoma Joe's to Joe's Kansas City - VI's Take on the Name Change (1 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

Keep Up With Consumer Habits During A Down Economy

Every market condition provides opportunity. We’ve discussed, many times already, the obvious opportunity to increase your market share while your less informed competitor pulls way back on their marketing. But, some opportunities provide for increased revenue immediately.

Posted Aug 2, 2008

Customer Satisfaction: The Best, The Worst, and What it Mans to Your Business

You may recall from our November ’07 issue of Good Vibrations that we suggested that Braum’s could drastically improve their sales by merely providing better customer service. Here’s validation to that sentiment:

Posted Mar 27, 2008