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Which CRM is Best for You?

Posted by Steve Donehue on Jul 24, 2017

Congratulations on your new promotion as the marketing manager. Time for your first assignment: identifying a new Customer Relationship Management (CRM) tool for the bank. It’s a big first task, so we wanted to provide a few hints for you to become a CRM pro.

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Allowing Data-Driven Marketing to Lead Digital Strategy

Posted by Kaitlin Loyd on Apr 13, 2017

We are all aware that data is everywhere – especially throughout a marketing campaign. We have the opportunity to allow for data-driven marketing to influence every facet of our campaign from the goals, objectives and strategies to optimizations and reporting.

Redefining Digital Data with Journey Mapping

Posted by Megan Radford on May 16, 2016

Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.

The How-to Guide for Reaching Your Target Audience? Research.

Posted by Greta Anglin on Nov 23, 2015

Contrary to popular belief, I actually know that I don’t know everything. That’s the first step to realizing you need a higher power in marketing. That higher power? Research. Research findings are like the marketing gods handing you a how-to guide for reaching your target audience.

How Research and Your Marketing Strategy Work Together

Posted by Steve Sturges on May 29, 2015


Is research overrated?

Learn How Research Influences Marketing Strategy

Posted by Megan Radford on May 1, 2015

Developing a marketing strategy is vital for any business. It keeps your team aligned and working toward the same objectives. Without one, your marketing is likely to be ineffective and inefficient.

Research and Analytics: How Smart Is Your Agency?

Posted by Renée Harriman on Mar 31, 2015

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns.

Does Your Website Meet Google’s Newest Mobile-Friendly Guidelines?

Posted by Shannon Williams on Mar 25, 2015

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers.

How Super Bowl Advertising Has Changed the World

Posted by Steve Sturges on Jan 29, 2015

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984.

Four Rights Make... A Sale

Posted by Shannon Porter on Jul 3, 2014

graph-210x210You've probably heard of the "4 Ps", but have you heard of the "4 Rs"? If you can deliver the right message to the right person at the right time on the right device, you will be rewarded with a sale. Before recent advancements in data collection, most marketing strategies were based more on intuition than information. And if we did have information, it was probably more along the lines of simple demographic information like age and income.