We are all aware that data is everywhere – especially throughout a marketing campaign. We have the opportunity to allow for data-driven marketing to influence every facet of our campaign from the goals, objectives and strategies to optimizations and reporting.
Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.
Contrary to popular belief, I actually know that I don’t know everything. That’s the first step to realizing you need a higher power in marketing. That higher power? Research. Research findings are like the marketing gods handing you a how-to guide for reaching your target audience.
Developing a marketing strategy is vital for any business. It keeps your team aligned and working toward the same objectives. Without one, your marketing is likely to be ineffective and inefficient.
Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns.
Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers.
I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984.
You've probably heard of the "4 Ps", but have you heard of the "4 Rs"? If you can deliver the right message to the right person at the right time on the right device, you will be rewarded with a sale. Before recent advancements in data collection, most marketing strategies were based more on intuition than information. And if we did have information, it was probably more along the lines of simple demographic information like age and income.
Target demographics are fundamental to the marketing world. Know the age, gender and locale of the intended recipient of the message and you're in the ballpark, right? Actually, you're in the universe, but probably not even in the same city as the ballpark.
How are you measuring the effectiveness of your marketing efforts? Most companies tend to default to sales numbers. However, that type of measurement alone gives you very little data about what is driving those sales, how and where you can find more of them, and which type of customer is the most profitable.