Our media landscape is becoming more fragmented by the day. Audiences are consuming media (especially video content) across multiple platforms, often at the same time. These changing media habits really underline the question of how can we measure TV and digital video viewing, and then compare it on an apples-to-apples level?
Lunar marketing — brands in space. It’s inevitable. Maybe not in 2017. But 2018 seems more promising, right Elon? Until then, we can only focus on the marketing trends happening now… and in the nearer future.
Learning the craft of filmmaking is an ongoing process. It encompasses many different disciplines ranging from organizational skills, writing, camera, sound, editing, production design and many more. So which one is most important, and how does one teach filmmaking to a group of sixteen high school students over the course of two short weeks?
You’ve probably heard this already, but it bears repeating: The amount of time we spend as a nation each day engaging with digital video is increasing every year.
In the past, green screens have been associated primarily with big name movie studios with high budget productions or perhaps your local weatherman. But in the wise words of Bob Dylan, the times, they are a changing!
5 years ago, we started hearing this from our clients; “Can’t we just shoot it on a smartphone?” Pause, shudder. Sometimes they were joking. Most times they were serious. The smart phone was producing a genuine misconception: it was being considered for situations that needed a powerful cinematic expression, a much better camera.
It’s 10:00pm and you turn the TV on to your favorite local news station. You’ve seen these faces so many times you feel like they’re talking directly to you – and not the millions of others tuning in. However, today is different.
“I have not been involved and cannot imagine being involved in anything with greater import than the tobacco litigation.” This thought, articulated by former Attorney General of Oklahoma Drew Edmondson, sums up the experience of those involved with some of the proudest chain of decisions in Oklahoma history.
For the 14th straight year, VI Marketing and Branding took the reigns in bringing goosebumps to 85,000+ in Gaylord Memorial Stadium, beginning each home game with the now famous OU Football Intro Video aptly named "There's Only 1 Oklahoma".
VI recently purchased a Canon 5D Mark II for shooting stills and video. So are we seriously saying it will replace high end production cameras? Of course not, but the quality and capabilities of the 5D forces us to critically evaluate our decisions when spending $1000’s to rent a professional quality production camera package.