When facing a large, complicated project, every bit of organization helps. Cross-functional teams need a multitude of tools at their disposal in order to stay in sync and produce work that the team is proud of and, most importantly, that meets its measurable objectives.
In the world of video production, we get our ducks in a row during the initial phase of a project. We call this time period “preproduction.”
In the preproduction phase, we lay down the rails that the entire film project will run on. So, here are three tips from video land that will help you plan your next big project.
Previsualization is extremely important, and one of the most useful previz tools is the storyboard. At VI, we do our best to create a storyboard for all of our major video productions. Storyboards ensure that everyone is making the same movie. A storyboard’s singular goal is to translate a script into images. Here’s an example of a storyboard for a recent TV campaign at VI. We lean on our seasoned illustrator and animator
at VI for storyboard sessions. Whatever your project may be, the most important thing you can do at the very beginning is visualize the finished product.