All Video Production Blogs

3 Tips for Planning Large Video Projects

When facing a large, complicated project, every bit of organization helps. Cross-functional teams need a multitude of tools at their disposal in order to stay in sync and produce work that the team is proud of and, most importantly, that meets its measurable objectives.

In the world of video production, we get our ducks in a row during the initial phase of a project. We call this time period “preproduction.”

In the preproduction phase, we lay down the rails that the entire film project will run on. So, here are three tips from video land that will help you plan your next big project.


1. Previsualize
Previsualization is extremely important, and one of the most useful previz tools is the storyboard. At VI, we do our best to create a storyboard for all of our major video productions. Storyboards ensure that everyone is making the same movie. A storyboard’s singular goal is to translate a script into images. Here’s an example of a storyboard for a recent TV campaign at VI. We lean on our seasoned illustrator and animator Mike Anderson at VI for storyboard sessions. Whatever your project may be, the most important thing you can do at the very beginning is visualize the finished product.
Posted Nov 11, 2018

Knowing When to Use Vertical vs Horizontal Video

In the era of plentiful data, how does the Creative Professional — who relies on her taste, skill and instinct to make things that other people will consume — navigate a world in which insightful data is every bit as important as her intuition?

It used to be the case that, as a creative professional, her goal was to create something that was both beautiful and effective. Is it good? Does is work? If she could answer “yes” to both of those questions, she’d done her job.

Posted Jul 6, 2018

Creating Consumable Content with Social Storytelling

How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.

I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.

Posted Jun 6, 2018

How to Use Video As a Digital Campaign Tactic

There are many different tactics one can use for a digital campaign. My personal favorite? Video, of course! Should it be decided that video is going to be utilized for a campaign, then great! I’m a big fan of that decision. 

But before we jump in head first, it’s important for us to understand the objectives of the campaign. We can put our heads together and create the most amazing piece of video the world has ever seen, but if it doesn’t align with our overall strategy, then it doesn’t do us any good. It is our responsibility as creatives to convey the appropriate messaging to the appropriate audiences via the appropriate channels. So the first thing we’ll do is familiarize ourselves with the task at hand and answer a few key questions:

  • What are the goals of the campaign?
  • Who is our audience?
  • What platform or platforms are used to reach that audience?
Posted May 31, 2018

Snacktime: How to Use Short-form Video to Leave a Lasting Impression

“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.

Posted Mar 29, 2018

Types of Testimonial Videos — And When to Use Them

Testimonial videos are best utilized when the viewer will likely be moved to action by hearing from a person that he or she considers a peer or a role model (the sentiment being either “I am like that person, so I should behave as he does” or “I want to be like that person, so I should do what she does.”) Testimonials have been utilized as a marketing tactic for many decades for one simple reason: They work. There are many ways to execute a testimonial video; here are two of my favorites.

Posted Nov 9, 2017

The Growing Necessity for Cross-Platform Video Measurement

Our media landscape is becoming more fragmented by the day. Audiences are consuming media (especially video content) across multiple platforms, often at the same time. These changing media habits really underline the question of how can we measure TV and digital video viewing, and then compare it on an apples-to-apples level?

Posted Jun 28, 2017

Marketing Video Trends for 2017 – Hint: Let's Get Vertical

Lunar marketing — brands in space. It’s inevitable. Maybe not in 2017. But 2018 seems more promising, right Elon? Until then, we can only focus on the marketing trends happening now… and in the nearer future.

Posted Mar 27, 2017

The Priority of Filmmaking - Storytelling Through Equipment

Learning the craft of filmmaking is an ongoing process. It encompasses many different disciplines ranging from organizational skills, writing, camera, sound, editing, production design and many more. So which one is most important, and how does one teach filmmaking to a group of sixteen high school students over the course of two short weeks?

Posted Jul 29, 2016

3 Must Know Observations for Your Mobile Video Strategy

You’ve probably heard this already, but it bears repeating: The amount of time we spend as a nation each day engaging with digital video is increasing every year.

Posted Mar 29, 2016

7 Ways Green Screens Offer Best Possible Production Value

In the past, green screens have been associated primarily with big name movie studios with high budget productions or perhaps your local weatherman. But in the wise words of Bob Dylan, the times, they are a changing! With user-friendly video software and less expensive materials, green screen production is now a viable tool for the general marketing community. There are many unique and interesting ways to utilize a green screen into your strategy and there are times it ‘s just best to avoid. Here’s our top 7 scenarios that we’d suggest a client consider for a green screen shoot.

Posted Nov 20, 2015

Is Your Smartphone Acceptable for Creating a Business Video?

5 years ago, we started hearing this from our clients; “Can’t we just shoot it on a smartphone?” Pause, shudder. Sometimes they were joking. Most times they were serious. The smart phone was producing a genuine misconception: it was being considered for situations that needed a powerful cinematic expression, a much better camera.

Posted Sep 16, 2015