All Video Production (2) Blogs

Marketing Video Trends for 2017 – Hint: Let's Get Vertical

Lunar marketing — brands in space. It’s inevitable. Maybe not in 2017. But 2018 seems more promising, right Elon? Until then, we can only focus on the marketing trends happening now… and in the nearer future.

Posted Mar 27, 2017

The Priority of Filmmaking - Storytelling Through Equipment

Learning the craft of filmmaking is an ongoing process. It encompasses many different disciplines ranging from organizational skills, writing, camera, sound, editing, production design and many more. So which one is most important, and how does one teach filmmaking to a group of sixteen high school students over the course of two short weeks?

Posted Jul 29, 2016

3 Must Know Observations for Your Mobile Video Strategy

You’ve probably heard this already, but it bears repeating: The amount of time we spend as a nation each day engaging with digital video is increasing every year.

Posted Mar 29, 2016

7 Ways Green Screens Offer Best Possible Production Value

In the past, green screens have been associated primarily with big name movie studios with high budget productions or perhaps your local weatherman. But in the wise words of Bob Dylan, the times, they are a changing! With user-friendly video software and less expensive materials, green screen production is now a viable tool for the general marketing community. There are many unique and interesting ways to utilize a green screen into your strategy and there are times it ‘s just best to avoid. Here’s our top 7 scenarios that we’d suggest a client consider for a green screen shoot.

Posted Nov 20, 2015

Is Your Smartphone Acceptable for Creating a Business Video?

5 years ago, we started hearing this from our clients; “Can’t we just shoot it on a smartphone?” Pause, shudder. Sometimes they were joking. Most times they were serious. The smart phone was producing a genuine misconception: it was being considered for situations that needed a powerful cinematic expression, a much better camera.

Posted Sep 16, 2015

How to Harness Interactive Live Broadcasting to Grow Your Business Via Social Media

It’s 10:00pm and you turn the TV on to your favorite local news station. You’ve seen these faces so many times you feel like they’re talking directly to you – and not the millions of others tuning in. However, today is different.

Posted May 8, 2015

Turning the Tables on Big Tobacco

“I have not been involved and cannot imagine being involved in anything with greater import than the tobacco litigation.” This thought, articulated by former Attorney General of Oklahoma Drew Edmondson, sums up the experience of those involved with some of the proudest chain of decisions in Oklahoma history.

Posted Jan 15, 2015

The making of the 2013 OU Football Intro Video (Behind-the-Scenes)

For the 14th straight year, VI Marketing and Branding took the reigns in bringing goosebumps to 85,000+ in Gaylord Memorial Stadium, beginning each home game with the now famous OU Football Intro Video aptly named "There's Only 1 Oklahoma".

Posted Sep 6, 2013

Throw Your Red Away

VI recently purchased a Canon 5D Mark II for shooting stills and video. So are we seriously saying it will replace high end production cameras? Of course not, but the quality and capabilities of the 5D forces us to critically evaluate our decisions when spending $1000’s to rent a professional quality production camera package.

Posted Dec 20, 2011

The VIth Sense - Powerful Medium or Powerful Format?

Staying on the television theme-- was it that television was such a powerful medium in its heyday? Or was it the video (film, moving pictures, etc.) format? With the rapid increase in viewers of online video (spurred by bandwidth), the format seems to remain highly preferred by consumers. 

Posted Nov 20, 2009