If you’re reading this blog on a web browser in the US, there is a 30%* chance that you’re using an adblocker right now (roughly twice as likely as in 2014*). It’s pretty clear that internet users aren’t fond of spammy advertising on the internet.
While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.
As technology advances, we have more data and new ways to use that data in conjunction with our out-of-home (OOH) placements. Digital screens are just about everywhere — in grocery stores, elevators, gyms, bars, taxis, malls — and this list continues to grow. Digital screens allow advertisers to find hard-to-reach audiences where they are and deliver timely messages. Add in the use of beacon technology, object/facial recognition and adaptive creative, we have new ways to use OOH and improve audience interaction. Last year, Land Rover and Public Health England used a variety of technology to execute OOH campaigns utilizing social media, automated texts, facial recognition, adaptive creative and use of dynamic content derived from live, local data.
The term "programmatic buying" can be somewhat uncomfortable to the traditional media buyer. Everything they’ve been practicing and preaching their entire careers is coming into question when discussing buying TV audiences via CPM (cost-per-thousand) vs. programming and GRPs (gross rating points).
I am a fan of Game of Thrones and The Walking Dead, so I am well versed in the art of avoiding spoilers. As technology grows and changes we must adapt – modern day media Darwinism. Unfortunately, for many Olympic viewers, they were not prepared for the growing trend in media coverage – NOTIFICATIONS (Spoil-ylmpics?)! Evil, evil notifications sent to your phone or pushed out on social media by local and national media to take away the joy and surprise of who would be taking home that Olympic gold.
Nielsen has started providing monthly ratings data in the top 45 markets across the country. They began testing the new method in 2015 and began rolling out monthly books in January 2016.
Super Bowl Sunday, the renowned unofficial American holiday, is almost here! And this year it’s a big one – Super Bowl 50.
It’s that magical time of the year! The time when networks show off all their new shows and beg you to love them. There are different tricks they use hoping that they’ve bet on the right horse.
Unless you’ve been living under a rock you are probably aware that things are already gearing up for the 2016 elections. The primaries (especially Republican) have been dominating the local and national news.