The term "programmatic buying" can be somewhat uncomfortable to the traditional media buyer. Everything they’ve been practicing and preaching their entire careers is coming into question when discussing buying TV audiences via CPM (cost-per-thousand) vs. programming and GRPs (gross rating points).
I am a fan of Game of Thrones and The Walking Dead, so I am well versed in the art of avoiding spoilers. As technology grows and changes we must adapt – modern day media Darwinism. Unfortunately, for many Olympic viewers, they were not prepared for the growing trend in media coverage – NOTIFICATIONS (Spoil-ylmpics?)! Evil, evil notifications sent to your phone or pushed out on social media by local and national media to take away the joy and surprise of who would be taking home that Olympic gold.
Nielsen has started providing monthly ratings data in the top 45 markets across the country. They began testing the new method in 2015 and began rolling out monthly books in January 2016.
Super Bowl Sunday, the renowned unofficial American holiday, is almost here! And this year it’s a big one – Super Bowl 50.
It’s that magical time of the year! The time when networks show off all their new shows and beg you to love them. There are different tricks they use hoping that they’ve bet on the right horse.
Unless you’ve been living under a rock you are probably aware that things are already gearing up for the 2016 elections. The primaries (especially Republican) have been dominating the local and national news.
There used to be a very methodical way to plan out a year at an agency. Towards the end of third quarter you would start presenting plans for the new calendar year. Clients would know their entire budget for the next year and give agencies the opportunity to plan a full year’s worth of media at once. This allowed for great negotiating power but stagnant buys. Good agencies would shift the plan based on opportunity throughout the year, bad agencies would sit back and just let it run.
I love television! I just do! Shonda Rhimes owns my Thursday nights. Four times a year there is a thing you might of heard of called “sweeps”. It is a four-week span each quarter (February, May, July, November) where ratings for television are measured and turned into books that can then be used to estimate ratings for the remainder of the year.