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Content Marketing and Supporting the Sales Funnel

Posted by Avery Oden on Jan 11, 2018

If you’re reading this blog on a web browser in the US, there is a 30%* chance that you’re using an adblocker right now (roughly twice as likely as in 2014*). It’s pretty clear that internet users aren’t fond of spammy advertising on the internet.

Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

Posted by Jennifer Manning on Jan 11, 2018

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

As technology advances, we have more data and new ways to use that data in conjunction with our out-of-home (OOH) placements. Digital screens are just about everywhere — in grocery stores, elevators, gyms, bars, taxis, malls — and this list continues to grow. Digital screens allow advertisers to find hard-to-reach audiences where they are and deliver timely messages. Add in the use of beacon technology, object/facial recognition and adaptive creative, we have new ways to use OOH and improve audience interaction. Last year, Land Rover and Public Health England used a variety of technology to execute OOH campaigns utilizing social media, automated texts, facial recognition, adaptive creative and use of dynamic content derived from live, local data.


5 Benefits of Buying Programmatic TV Advertising

Posted by Renée Harriman on Apr 21, 2017

The term "programmatic buying" can be somewhat uncomfortable to the traditional media buyer. Everything they’ve been practicing and preaching their entire careers is coming into question when discussing buying TV audiences via CPM (cost-per-thousand) vs. programming and GRPs (gross rating points).

The Television vs. Livestream Battle Will Continue in 2017

Posted by Elizabeth Tower on Dec 22, 2016

eMarketer has recently released its 10 Key Digital Trends for 2017. One of these predictions is that some time in 2017 a live digital video stream will achieve a primetime TV-size audience.


Olympics TV Ratings Stumble Due to 2016 Consumer Behavior

Posted by Elizabeth Tower on Aug 26, 2016

I am a fan of Game of Thrones and The Walking Dead, so I am well versed in the art of avoiding spoilers. As technology grows and changes we must adapt – modern day media Darwinism. Unfortunately, for many Olympic viewers, they were not prepared for the growing trend in media coverage – NOTIFICATIONS (Spoil-ylmpics?)! Evil, evil notifications sent to your phone or pushed out on social media by local and national media to take away the joy and surprise of who would be taking home that Olympic gold.

The Nielsen Ratings Are about to Get Much More Accurate

Posted by Jennifer Manning on Apr 18, 2016

Nielsen has started providing monthly ratings data in the top 45 markets across the country. They began testing the new method in 2015 and began rolling out monthly books in January 2016.

Is Media Buying in the Super Bowl Necessary?

Posted by Renée Harriman on Feb 3, 2016

Super Bowl Sunday, the renowned unofficial American holiday, is almost here! And this year it’s a big one – Super Bowl 50.

Should You Advertise on TV?

Posted by Elizabeth Tower on Nov 11, 2015

There were 26 Emmy’s awarded this year at the Primetime Emmy’s. Do you know how many of them went to network television? 4.

How to Media Buy for Fall 2015 Television Shows

Posted by Elizabeth Tower on Oct 27, 2015

It’s that magical time of the year! The time when networks show off all their new shows and beg you to love them. There are different tricks they use hoping that they’ve bet on the right horse.

The Media Buying Political Advertising Frenzy for 2016 is Here

Posted by Elizabeth Tower on Sep 17, 2015

Unless you’ve been living under a rock you are probably aware that things are already gearing up for the 2016 elections. The primaries (especially Republican) have been dominating the local and national news.