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5 Benefits of Buying Programmatic TV Advertising

Posted by Renée Harriman on Apr 21, 2017

The term "programmatic buying" can be somewhat uncomfortable to the traditional media buyer. Everything they’ve been practicing and preaching their entire careers is coming into question when discussing buying TV audiences via CPM (cost-per-thousand) vs. programming and GRPs (gross rating points).

The Television vs. Livestream Battle Will Continue in 2017

Posted by Elizabeth Tower on Dec 22, 2016

eMarketer has recently released its 10 Key Digital Trends for 2017. One of these predictions is that some time in 2017 a live digital video stream will achieve a primetime TV-size audience.


Olympics TV Ratings Stumble Due to 2016 Consumer Behavior

Posted by Elizabeth Tower on Aug 26, 2016

I am a fan of Game of Thrones and The Walking Dead, so I am well versed in the art of avoiding spoilers. As technology grows and changes we must adapt – modern day media Darwinism. Unfortunately, for many Olympic viewers, they were not prepared for the growing trend in media coverage – NOTIFICATIONS (Spoil-ylmpics?)! Evil, evil notifications sent to your phone or pushed out on social media by local and national media to take away the joy and surprise of who would be taking home that Olympic gold.

The Nielsen Ratings Are about to Get Much More Accurate

Posted by Jennifer Manning on Apr 18, 2016

Nielsen has started providing monthly ratings data in the top 45 markets across the country. They began testing the new method in 2015 and began rolling out monthly books in January 2016.

Is Media Buying in the Super Bowl Necessary?

Posted by Renée Harriman on Feb 3, 2016

Super Bowl Sunday, the renowned unofficial American holiday, is almost here! And this year it’s a big one – Super Bowl 50.

Should You Advertise on TV?

Posted by Elizabeth Tower on Nov 11, 2015

There were 26 Emmy’s awarded this year at the Primetime Emmy’s. Do you know how many of them went to network television? 4.

How to Media Buy for Fall 2015 Television Shows

Posted by Elizabeth Tower on Oct 27, 2015

It’s that magical time of the year! The time when networks show off all their new shows and beg you to love them. There are different tricks they use hoping that they’ve bet on the right horse.

The Media Buying Political Advertising Frenzy for 2016 is Here

Posted by Elizabeth Tower on Sep 17, 2015

Unless you’ve been living under a rock you are probably aware that things are already gearing up for the 2016 elections. The primaries (especially Republican) have been dominating the local and national news.

Strategic Planning for Your Fiscal Year's Budget

Posted by Greta Anglin on Jul 20, 2015

There used to be a very methodical way to plan out a year at an agency. Towards the end of third quarter you would start presenting plans for the new calendar year. Clients would know their entire budget for the next year and give agencies the opportunity to plan a full year’s worth of media at once. This allowed for great negotiating power but stagnant buys. Good agencies would shift the plan based on opportunity throughout the year, bad agencies would sit back and just let it run.

Television's Sweeps May Influence Your Media Buying Strategy

Posted by Elizabeth Tower on May 21, 2015

I love television! I just do! Shonda Rhimes owns my Thursday nights. Four times a year there is a thing you might of heard of called “sweeps”. It is a four-week span each quarter (February, May, July, November) where ratings for television are measured and turned into books that can then be used to estimate ratings for the remainder of the year.