As I might have mentioned before, I love fall TV premieres. We have made it well into December and some shows have seen success while others have seen a quick and timely demise. I have put some thought into moving into a career of TV gambling as my guesses of We Are Men and Lucky 7 were quickly cancelled. I mean seriously, you put “Lucky” in the name, total jinx. Nothing has seen it’s second season renewal yet but I’ve got my fingers crossed for The Blacklist.
Forget Christmas, if you ask me fall premiere season is the most wonderful time of the year. As the leaves begin to change I get excited to see what all the major networks have gifted me with this year. The last few years I’ve come away with some great gifts in the form of shows like New Girl, Once Upon a Time and Mindy Project.
When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place.
One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.
I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.
Written By VI Marketing and Branding’s PR Director Larry “Mac" McAlister
Volkswagen rolled out one of the most popular, and widely viewed Super Bowl ads of all time with its “The Force” ad featuring a cute kid as a mini-Darth Vader two years ago.
For years now, we’ve been writing about the importance of placing Television ads in live programming to avoid the DVR. With over 111.3 million viewers last year, the Super Bowl is obviously the ultimate opportunity to take advantage of a captive audience. That said, the question isn’t whether or not people are going to see this spot? The question is: Is the $4 million price tag worth it?
People in the media business know that research gathered from local stations, regardless of medium, are without a doubt skewed to show that particular station or group of stations in the best light possible.
Recently I was at a family function where I ran into my stepbrother who I hadn’t seen in a couple years. We are both huge 80’s Action movie fans and just like old times, we started hypothesizing about things like: