All Media Buying & Planning Blogs

Tis the Season for Show Cancellations

As I might have mentioned before, I love fall TV premieres. We have made it well into December and some shows have seen success while others have seen a quick and timely demise. I have put some thought into moving into a career of TV gambling as my guesses of We Are Men and Lucky 7 were quickly cancelled. I mean seriously, you put “Lucky” in the name, total jinx. Nothing has seen it’s second season renewal yet but I’ve got my fingers crossed for The Blacklist.

Posted Dec 16, 2013

10 Social Media Stats To Show Your CEO

A blog written by Belle Beth Cooper shows off 10 social media stats that will more than likely surprise you. You probably won't even click on the link to read them (although I encourage it) so let me give you the bullet points:

Posted Sep 9, 2013

Tis The Season

Forget Christmas, if you ask me fall premiere season is the most wonderful time of the year. As the leaves begin to change I get excited to see what all the major networks have gifted me with this year. The last few years I’ve come away with some great gifts in the form of shows like New Girl, Once Upon a Time and Mindy Project.

Posted Aug 27, 2013

Social Media Drives People Back to Live Viewing and Advertisers Rejoice!

When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place.

Posted Jul 7, 2013

Agency Life: Really?

One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.

Posted Jun 19, 2013

Oh behave.

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.

Posted Jun 12, 2013

Super Bowl Ads Worth $4 Million Dollars a Pop? Hell Yeah

Written By VI Marketing and Branding’s PR Director Larry “Mac" McAlister

Posted Feb 3, 2013

Hearts Racing, Panties Wadded Under Pressure of Super Bowl Ads

Volkswagen rolled out one of the most popular, and widely viewed Super Bowl ads of all time with its “The Force” ad featuring a cute kid as a mini-Darth Vader two years ago.

Posted Jan 30, 2013

Gambling on the Super Bowl

For years now, we’ve been writing about the importance of placing Television ads in live programming to avoid the DVR. With over 111.3 million viewers last year, the Super Bowl is obviously the ultimate opportunity to take advantage of a captive audience. That said, the question isn’t whether or not people are going to see this spot? The question is: Is the $4 million price tag worth it?

Posted Jan 29, 2013

"Going Mobile" response for Twitter user - @7mediagroup

We were asked a question from Ron Cariker (@7mediagroup) on Twitter, “What’s @thevibrand thoughts on mbl w/ ur clients?" (In reference to a SMS campaign by Do Something - ow.ly/8xQqx)

Posted Jan 19, 2012

All That Glitter Is Not Gold

People in the media business know that research gathered from local stations, regardless of medium, are without a doubt skewed to show that particular station or group of stations in the best light possible.

Posted Jul 29, 2011

80s From the Future

Recently I was at a family function where I ran into my stepbrother who I hadn’t seen in a couple years. We are both huge 80’s Action movie fans and just like old times, we started hypothesizing about things like:

Posted Jul 7, 2011