That leads us to the question is that good selling or is that just misleading?

If I were selling a car for example, I'd push all the benefits, luxury, navigation, power everything, but on the other hand, I might not point out that the gas mileage of a competitor's car is better, or that the maintenance will be sky-high. I'd make comparisons to other vehicles that put my car in a better light. This is the case with any sales whether it be car or media sales. Why is that? Well, sales-people work on commission and have sales goals. If a buyer hasn't done his/her homework, then is that really the sales person's fault?

As a buyer, it's my responsibility to do the research and find the right mix of media that achieves our client's goals. If a particular station works for my client's current campaign, then it will be included on the plan. Just because it looks shiny, all wrapped up with a bow doesn't mean it's a fit. Do the research, know your goals and your target. Then make a smart buy.