In an age where algorithms have replaced editors and digital dweebs overrule creative crackpots, there’s a misconception that data is dulling ideas and pigeonholing creative possibilities.
However, that’s far from the truth, especially in the marketing world.
Data isn’t killing creativity. It’s strengthening it… and vice versa.
3 Ways Data Strengthens Creativity:
1. Data proves us wrong.
When brainstorming ideas for creative campaigns, we often default to our own intuitions to empathize with audiences. We get blinded by our own experiences and tend to exaggerate their relevance. This is problematic, because we’re often wrong about how the world works. Data tells us things we don’t know.