All Creativity Blogs

Super Bowl Commercial Review: Mr. Clean's "Cleaner of Your Dreams"

Similar to cleaning at my house, when I tried to breakdown the Mr. Clean Super Bowl commercial, I asked myself, “Geez, where should I begin?”

Posted Feb 6, 2017

Super Blogs: 4 of 10 - Old Spice’s "The Man Your Man Could Smell Like"

I’ve always had a weird sense of humor. When I was a kid, I developed a taste for absurd, surrealist humor that often led me to know the “Weird Al” version of a song better than the original.

Posted Jan 27, 2017

Super Blogs: 10 of 10 - Budweiser’s "Frogs"

I’ve always considered myself a 90’s kid despite being born in 1985. TV was my daily routine in the 90’s, and it couldn’t have been during more impressionable years. While watching hours of Nickelodeon and MTV, I was bombarded by countless advertisements.

Posted Jan 27, 2017

Welcoming Mixed and Virtual Reality as the Next Big Things in Marketing

I'm lucky enough to live during some of the most transformative periods in human history. When I was 10 years old, Atari introduced PONG to the world. People everywhere were amazed that you could play video games right on your TV! That same year, 1972, the first pay-TV network was launched: HBO. Thanks to HBO, cable TV would supplant over-the-air TV as the norm in just a few short years.

Posted Aug 23, 2016

The Best in Creativity: Grand Prix Winners from the 2016 Cannes Lions

Imagine an event so inspiring, creative, innovative, wild, galvanizing and entertaining that if you won an award at said event, you’d be impassioned enough to melt your award, infuse it in ink and tattoo people with it.

That’s the Cannes Lions for ya.

Posted Aug 8, 2016

The Building Blocks of Creativity - Part 2 of 3: Filling Your Tub With Legos

Knowledge and experience are the building blocks for ideas. They’re your Legos. When you connect them, creativity blooms and ideas blossom. And the more Legos you have—the more you know and experience—the more opportunities you have to create something spectacular.

Posted Jun 28, 2016

The Building Blocks of Creativity - Part 1 of 3: Playing With Legos

To some people, being creative is a pipe dream. Raise your hand if you’ve ever heard someone say, “I’m not creative.” (If you’re the person who said those words, slap your hand across your face.)

Posted Jun 21, 2016

For Creative Artists It's Sink or Swim, Just the Way I like It

I don't think I'm the best manager of people. It's not the "leading by example" part that I struggle with, or the teaching aspect that holds me back. I enjoy both of those things. It's the "labeling", "categorizing" and "establishing policies and procedures" part that hangs me up.

Posted Mar 16, 2016

How to Generate Big Ideas in the Creative Thought Process

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead.

Posted Apr 17, 2015

Why Humor Isn’t Always Funny in Advertising

My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.

Posted Mar 2, 2015

How Super Bowl Advertising Has Changed the World

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984.

Posted Jan 29, 2015