Similar to cleaning at my house, when I tried to breakdown the Mr. Clean Super Bowl commercial, I asked myself, “Geez, where should I begin?”
I’ve always had a weird sense of humor. When I was a kid, I developed a taste for absurd, surrealist humor that often led me to know the “Weird Al” version of a song better than the original.
I'm lucky enough to live during some of the most transformative periods in human history. When I was 10 years old, Atari introduced PONG to the world. People everywhere were amazed that you could play video games right on your TV! That same year, 1972, the first pay-TV network was launched: HBO. Thanks to HBO, cable TV would supplant over-the-air TV as the norm in just a few short years.
Imagine an event so inspiring, creative, innovative, wild, galvanizing and entertaining that if you won an award at said event, you’d be impassioned enough to melt your award, infuse it in ink and tattoo people with it.
That’s the Cannes Lions for ya.
Knowledge and experience are the building blocks for ideas. They’re your Legos. When you connect them, creativity blooms and ideas blossom. And the more Legos you have—the more you know and experience—the more opportunities you have to create something spectacular.
To some people, being creative is a pipe dream. Raise your hand if you’ve ever heard someone say, “I’m not creative.” (If you’re the person who said those words, slap your hand across your face.)
I don't think I'm the best manager of people. It's not the "leading by example" part that I struggle with, or the teaching aspect that holds me back. I enjoy both of those things. It's the "labeling", "categorizing" and "establishing policies and procedures" part that hangs me up.
Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead.
My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.
I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984.