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How to Harness Habits to Create Persuasive Marketing

Posted by Christine Golden on Jul 25, 2017

At VI, we’ve been reading The Power of Habit: Why We Do What We Do in Life and Business. The science behind how habits form and neurologically what takes place in your brain is fascinating. This has real implications for understanding (and persuading) consumer behavior.

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Which CRM is Best for You?

Posted by Steve Donehue on Jul 24, 2017

Congratulations on your new promotion as the marketing manager. Time for your first assignment: identifying a new Customer Relationship Management (CRM) tool for the bank. It’s a big first task, so we wanted to provide a few hints for you to become a CRM pro.

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The Power of Influencer Marketing in 2017

Posted by Caty Mills on Jul 21, 2017

Not all audiences want to be sold to, and not all clients have a budget large enough to reach everyone. In these instances, adding an influencer marketing campaign can be a great way to solve these problems.

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The Benefits of Having a Unique Company Culture

Posted by Robbie Repola on Jul 20, 2017

At VI, we are fanatical about story. We have become students of it, we study it and we apply it. We’re fond of telling our clients that “everyone has a story." And in reality, it’s probably an understatement.

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How Fake News Is Negatively Affecting Your Website Traffic

Posted by Larry McAlister on Jul 17, 2017

Fake news has been around forever. We know this because Mark Twain was talking about fake news when he said, “A lie can travel halfway around the world while the truth is putting on its shoes.”

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6 Ways to Get More out of Your Speaking Engagements

Posted by Larry McAlister on Jul 14, 2017

From Aristotle to Zuckerberg, thousands of speakers for thousands of years have used speaking engagements as a key marketing tool to inform, persuade or entertain their audiences.

VIth Sense: Brand or Culture: Which Comes First

Posted by Tim Berney on Jul 12, 2017

I’ve been involved in a lot of strategic planning sessions lately, and we inevitably discuss brand vision at some point in time. That is, what does the organization want the brand to ultimately be? Something lofty, even noble. As we discuss this, some clients will talk about a vision that is well articulated and congruent with how they are currently operating. Others want their brand to be something that is far different than what it is today (fair enough) and they operate in a manner that isn’t going to get them there (impossible).

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4 Steps to Getting On Page 1 of Google Search Results

Posted by Sara Naatz on Jul 12, 2017

If you’re looking for a quick fix when it comes to ranking on the first page of Google search results, this article is not for you.

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4 Ways to Make Customer Reviews Work in Your Favor

Posted by Caty Mills on Jul 7, 2017

Do you encourage customer feedback? Do you make it easy by ensuring you have a clear system in place that allows your customers to effortlessly leave comments? Let’s hope the answer to both of these questions is a resounding "yes."

The Advantages of Developing a Content Marketing Plan

Posted by Sara Naatz on Jul 6, 2017

The marketing industry has certainly seen the benefits of content marketing — higher consumer engagement, lower costs, more leads. But while many marketers scramble to create content in an attempt to shout through the noise of a saturated digital space, even fewer have put in the time and research to first craft a an effective strategy.