• Case Studies
  • Contact
  • Careers


Like getting free marketing tips in your inbox? You’re in the right place.
Just give us a little bit of info and we will make sure you receive the next issue.
The Olympic Rings

Olympics Ratings Slip, Audiences Watch in New Ways

Posted by Jennifer Manning on Mar 20, 2018

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology. 

Woman wearing Virtual Reality goggles

3 Social Media Tips to Make 2018 Your Brand’s Best Year Yet

Posted by Alex Taylor on Mar 1, 2018

With the constant changes in social media, it’s harder than ever to figure out exactly what you should (or shouldn’t) be doing for your brand. Lucky for you, I’m here to lay it down, with a few simple tips that will make 2018 your best year yet! 

ADDY Best of Show Award Trophy

VI Marketing and Branding Takes Home People’s Choice Award and Best of Show at Oklahoma City ADDY Awards

Posted by Tim Berney on Feb 28, 2018

It’s award season in Oklahoma City, and VI Marketing and Branding stole the show at the 52nd annual Oklahoma City ADDY Awards. The agency took home 61 awards, including top honors for their work with the Oklahoma Department of Tourism & Recreation.

Group of clear gummy bears with one that is red in the middle

VIth Sense: Top 5 Factors of a Weak Brand

Posted by Tim Berney on Feb 27, 2018

You might agree that a strong brand leads to more sales and customer loyalty. But, how do you know if your brand is weak or strong? I recently wrote about the top 5 factors of a strong brand. Here’s the list that you don’t want to relate to.

photo-1464374288807-174911d4adb9 - F.jpg

What the Atkins Diet Can Teach Us About Branding

Posted by Cameron Smith on Feb 22, 2018

When I was 14 years old, my mom went on the Atkins diet. She was not alone. In fact, at the height of its popularity, one in eleven North American adults claimed to be on a low-carb diet such as Atkins. Good for all of those adults willingly trying to live a better life, but no one mentions the casualties. I’m talking about the thousands of children, like myself, who were forced to go without pasta and bread for months on end. Because when mom goes on a diet, the entire house goes on a diet. My mom, like many, held the keys to the food kingdom. This was one of the first times in my life that I realized my mother was in complete and carb-free control.

photo-1497702429028-3ebab98f1de8 - F.jpg

Artificial Intelligence and the Future of Marketing

Posted by Derek Aleman on Feb 13, 2018

The phrase “artificial intelligence” can mean a lot of things to a lot of people. For some, it rouses fear of sentient machines vying to control the world. For others, it is an example of incredible scientific achievement. Whether you fear A.I. or revere it, you can be certain of one thing: artificial intelligence isn’t the future. It’s the now.


Typography Is Your Secret Weapon: A Lesson from Paula Scher 

Posted by David Hinds on Feb 12, 2018

If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.

Content Marketing and Supporting the Sales Funnel

Posted by Avery Oden on Jan 11, 2018

If you’re reading this blog on a web browser in the US, there is a 30%* chance that you’re using an adblocker right now (roughly twice as likely as in 2014*). It’s pretty clear that internet users aren’t fond of spammy advertising on the internet.

Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

Posted by Jennifer Manning on Jan 11, 2018

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

People using escalators in a shopping mall

Top 5 Factors of a Strong Brand

Posted by Tim Berney on Jan 11, 2018

In a world where consumers have virtually all of the control over retail purchases, they still make their choices based on brands. They know what they’re getting — whether it’s quality, price or street cred. There’s something that they value, so they choose the brand that delivers it. Those companies who have the most well-positioned brands are the easiest for consumers to choose from. But, what makes up a strong brand? These are the top five factors: