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VIth Sense: Brand Association Colin Kaepernick

Posted by Tim Berney on Sep 20, 2017

Branding Microseconds
What comes to mind when you think of the iPhone? Sleek, hi-tech, expensive, security blanket, camera, friends, access…? Whatever it is, that’s what you associate with Apple. People go through the same mental process with your company’s brand too. It’s called brand association. And it’s either making you money or costing you some each and every day.

Let Fintech teach you about you

Posted by Channing Sizemore on Sep 20, 2017

After the financial crisis in 2008, consumer trust in financial institutions took a hit. Banks and Credit Unions had to reevaluate and explore a new method of gaining trust. They turned their focus to the consumer experience, wondering how they could improve the mostly stagnant customer journey.

Improving Your Media Relations Through 3 Simple Practices

Posted by Larry McAlister on Sep 7, 2017

It was never easy, but public relations is much more complex today than it ever has been. Social media platforms, content marketing, influencer engagement, etc. have led PR to be involved in enhanced orchestration, big ideas, communication skills and strategic planning.

Old tonic snake oil bottle

VIth Sense: Keep the "Marketing" in "Digital Marketing"

Posted by Tim Berney on Aug 21, 2017

I am intrigued by movies set in the 1800’s that always seem to have the obligatory Magic Tonic salesman drawing a crowd while he exclaims the many benefits of his potion. No matter the movie, the character is always enthusiastic and selling their product as the key to your future happiness.  In other words, they make a big deal out of it. And in the movies, like real life, people buy it.

My Marketing isn't Working. Why?

Posted by Claire Douthitt on Aug 4, 2017

Whether you’re seeing a steep, sudden decline in results or a gradual dip over time, even the most hard-working marketing plans flatline over time.

5 Tips for Increasing Mobile App Downloads

Posted by Steve Donehue on Aug 2, 2017

That line from Field of Dreams was full of crap. You just built an expensive mobile app and no one has downloaded it.

7 Questions to Uncover the Correct Marketing Tactics for You

Posted by Christine Golden on Jul 28, 2017

Your business likely gets approached by dozens – if not hundreds – of media outlets, community organizations and nonprofits every year.

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Experiential Marketing: The Power of Giving Customers More

Posted by Derek Aleman on Jul 27, 2017

More and more, brands are moving away from the traditional avenues of communicating with potential customers and more toward unorthodox, less-tested methods of communication.

How to Harness Habits to Create Persuasive Marketing

Posted by Christine Golden on Jul 25, 2017

At VI, we’ve been reading The Power of Habit: Why We Do What We Do in Life and Business. The science behind how habits form and neurologically what takes place in your brain is fascinating. This has real implications for understanding (and persuading) consumer behavior.

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Which CRM is Best for You?

Posted by Steve Donehue on Jul 24, 2017

Congratulations on your new promotion as the marketing manager. Time for your first assignment: identifying a new Customer Relationship Management (CRM) tool for the bank. It’s a big first task, so we wanted to provide a few hints for you to become a CRM pro.