Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.
In a world full of new ways to capture your target audience, it is growing more and more difficult to do so successfully. Your audience has seen the same old song and dance time and time again, and they’re looking for something new and innovative.
When Sara Naatz moved from Chicago to Kansas City, she was at the height of her junior high awkward phase. The frizzy hair and glasses didn’t make for the easiest start in a new city, but as she looks back on that time, she realizes it was the beginning of a new chapter.
Do you recall who was voted ‘Best Personality’ your senior year in high school? They weren’t necessarily the best athlete, smartest, best dressed or best looking. But a lot of classmates were drawn to them because they were never boring. Social media isn’t too different from grade 12.
We are all familiar with the fake news phenomenon. From bogus news websites to the bogus content on social media, the line between professional news and viral amateur "information" has become extremely blurred.
For many marketers, the holiday season is a time of year where business to conumer (B2C) organizations take over. Consumers have just one thing on their mind and are looking for deals.