VI Wins Three 2021 District 10 American Advertising Awards

VI Marketing and Branding is proud to accept three District American Advertising Awards (ADDY Awards) on behalf of our work with the Oklahoma Tourism and Recreation Department and Paycom.

Posted Apr 9, 2021

Project Tips from A Project Manager: A Guide to Ease and Efficiency

There is no one-size-fits-all approach to project management. Though no two projects are the same, there are a few tips and tricks you can carry over to make sure any project is executed well. If you can work through these, your team, clients – and budget – will thank you every time.

Posted Apr 8, 2021

One Year Anniversary of Covid-19: A Then and Now Look at Marketing in the New Normal

2020 was the beginning of a new decade - full of excitement for the future. In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and an election.

Posted Mar 29, 2021

5 Digital Marketing Trends to Watch in 2021

Digital marketing is constantly evolving - as marketers, we must not only keep up, but anticipate future marketing trends as well.

Posted Mar 12, 2021

VI Marketing and Branding Celebrates International Women's Day 2021

"There is no limit to what we, as women, can accomplish." - Michelle Obama.  

Posted Mar 8, 2021

Technology Trends: 4 Ways QR Codes Can Elevate the QSR Industry

Following the rise of the COVID-19 pandemic, many quick service restaurants were turned upside down and had to adjust their service models. With closed dining rooms, increased sanitization procedures and a pandemic staring them in the face, many brands shifted their focus to technology to find contactless ways to continue driving sales. With drive-thru, curbside or delivery top-of-mind for many consumers, app and online ordering quickly became the new normal for dining out. 

Posted Mar 5, 2021

2021 ADDY Awards: VI and Clients Recognized for Creative Excellence

The show was different, but the creative excellence never stops!

VI Marketing and Branding was among the award-winning agencies, in-house teams, individuals, and students to walk away (well...power down Zoom) with 25 awards from this year's tough competition.

Posted Mar 2, 2021

Conversion Tracking and Optimization: Reporting on Results that Matter

One of the greatest aspects of being a digital marketer is the degree at which we are able to track the success of a campaign. The breadth of data at a digital marketer’s fingertips increases each day, and with that, so does our responsibility to interpret and communicate campaign results within context of a client’s business. However, strategizing and building a solid measurement infrastructure is at the core of key performance indicator (KPI) tracking, conversion attribution, and campaign reporting. In other words, the results we report are only as sound as the foundation on which they’re built. Every client’s situation is different, but this article should give you the questions and answers you need to create your next strategic digital marketing campaign.

Posted Feb 18, 2021

Audit Your Brand’s Ecommerce Buying Experience with These Five Must-Haves

The outbreak of COVID-19 has led to a predictable uptick in consumer online spending. In an October 2020 study from eMarketer, retail Ecommerce sales in the United States increased by over 32% year-over-year (2019 to 2020).

30 Things to Know About Our NextGen Under 30 Honoree

We're grateful for and proud of each member of our team, but today we want to brag a little extra on our very own, Deleanie Moriello. A Marketing Strategist at VI, Deleanie has been nominated and chosen as a member of the 2020 NextGen Under 30 class. This honor recognizes your professionals who demonstrate talent, drive, and service to their communities across the state, and (hopefully!) encourages each honoree to reach their lifetime career goals right here in Oklahoma.

Posted Jan 22, 2021

Keeping Creativity High In A Remote Workspace

The name of the game is adaptability. With each day the landscape of how we interact with each other shifts; and like the intuitive people we are, we’ve taken it in stride. With the right resources and determination, the office space is merely a construct that is only limited by one’s imagination. With the use of technology, people can interact from wherever they may be. It can be as simple as a chat group, or a more personal video chat. Distance is no longer a limitation when it comes to meeting face-to-face (resolution quality may vary).

With so many digital tools available to us, the remaining challenge is to iron out those interactions that don’t flow as well when not everyone is physically in the same location. Specifically, when it comes to creative collaboration, it can take some acclimation. Here are some methods to replace a face-to-face interaction with a virtual counterpart. Here's your checklist for staying creative at work. At home. 

Posted Jan 12, 2021

From Negative to Positive: A Deep Dive Into Social Media Sentiment

Measuring social media sentiment is an important tool to utilize in your social campaigns, especially in a pandemic, during an election, organizational turmoil, or whatever the world is facing in a given day! 

Posted Jan 12, 2021