Unleash the Full Potential of Adobe InDesign with These Expert Automation Techniques

Copy, paste, copy, paste, copy, paste. Every professional designer knowsthat tedious project or job that makes their eyes cross. You know the one. The creative design is already in place, now it's your job to update key information or copy based on the client's request. Sometimes, even from a spreadsheet 😱 – the horror!
When I first worked on the Tobacco Settlement Endowment Trust (TSET) Local Impact Pages, I was tasked with updating grantee names and award numbers on over 200 local impact reports, many of which had over 25 items on a single page.

Posted Feb 1, 2023

Choose Your Words & Kill Your Darlings: The Art of Feedback

Giving feedback is a critical part of being a good leader. Scratch that. Giving feedback is a critical part of being a good person. But let’s face it, no one really enjoys giving feedback, no matter what they say.

So, let’s break it down. Here’s how you can master the art of feedback.

Posted Jan 20, 2023

5 Expert iPhone Content Creation Tips to Boost Your Social and Digital Marketing Efforts

Content creation can seem harrowing at times. Whether you're not sure where to start or what tools you need to capture your creative vision, producing quality work doesn’t always have to include pulling out the fancy equipment. In fact, it’s often as simple as pulling out your smartphone! That’s why we’ve put together 5 of our best tips for creating content that you can put to use with your mobile device.

Posted Dec 27, 2022

3 Tips from Taylor Swift's Marketing Playbook for Your Own Brand

Taylor Swift released her tenth studio album Midnights on October 21st, and promos for the album flooded everyone’s feed — or at least ours. For months, she kept us entertained with her Midnight Mayhem teaser TikToks, late-night talk show appearances, Amazon Thursday Night Football album tease, and viral TikTok dances.

Posted Dec 14, 2022

Performance Max Best Practices for the Holiday Season

The holiday season is in full swing. And we all know what that means… the busiest shopping period of the year is upon us! In this blog, we’re going to review Google Performance Max best practices to help you finish 2022 strong!

Posted Dec 6, 2022

VI Named 2022 Top Workplace

VI Marketing and Branding is recognized for its best-in-class workplace culture at the 2022 Top Workplaces awards.

Posted Dec 2, 2022

3 Tips for Making the Most of Your Marketing Internship from a VI Intern

Regardless of your experience coming into an internship, everyone has a common goal in mind - to grow. And growth is best defined by two factors - personal and professional. You can see personal growth in the relationships you make with both clients and coworkers. Professionally, you notice growth in the skills you develop. But internships vary from industry to industry, company to company, and even department to department. In order to make the most of your time with a company or organization, you have to approach it with the right state of mind.

Posted Nov 30, 2022

VI Raises $10,515 for United Way of Central Oklahoma

VI Marketing and Branding’s 20th Annual Carne Diem Chili Cook-Off raises $10,515 for the United Way of Central Oklahoma.

Posted Oct 24, 2022

Greta Anglin: OKC Ad Club's 2022 Distinguished Woman in Advertising

After 17+ years of service at VI, Greta’s passion for public health and behavior change marketingis unmatched. Although she’s our VP of Strategic Marketing, that doesn’t mean shewon’t roll up her sleeves and lend her expertiseanywhere it’s needed.
Thisunwavering dedication doesn’t stopather career either.She’s an incredible wife and mom to threeadorable (and sometimes ornery!) kiddos as well.We’re not totally sure how she pulls it all off,or honestly that she’s even
human,but we’re beyond grateful for her leadership.That’s why we’re taking a moment tosing her praises, even though she’d never ask for it which is just one of the many reasons why she’s so great!  

Posted Sep 30, 2022

3 Ways to Maximize Google Performance Max Campaigns

Google Ads Performance Max campaigns were first rolled out for all users in November 2021 as the newest approach to automated campaigns. Unlike other campaign types, Performance Max allows you to choose specific conversion goals to drive your performance across multiple platforms and devices.

Posted Sep 9, 2022

Where's Your Wobble? Why Brand Trust Is a Must.

Recently at VI, we did an exercise from the Harvard School of Business that revolved around the three main drivers of trust: authenticity, logic, and empathy. After splitting up into groups, we first identified our own “wobble,” AKA which component of the “trust triangle” is our weakest. Then, we weighed in on each other’s areas for improvement. Admittedly, the exercise was a bit uncomfortable for some, but it’s stuck with me — and it’s extremely relevant for brands and the content they produce.

Posted Aug 25, 2022

VI Welcomes New Marketing Talent

VI Marketing and Branding has grown by another 15 great minds! Meet the newest members of our team:

Posted Aug 11, 2022