At the start of the year, I wrote a blog covering a few tips for creating well-produced live streaming events on Facebook. Even though streaming events online was common practice back in January when that blog was published, in today’s world of social distancing and mask mandates, connection through video is more important than ever.
The likelihood of an organization facing crisis in their lifetime is guaranteed in today’s climate. According to an ODM Group study, 59% of business decision makers have experienced a crisis in either their current or previous company.
When we were finalizing our #30for30 non-profit highlights for #30DaysOfChange, we knew we wanted to highlight our local animal shelters. But picking just one became impossible. That’s why for our second #30for30 non-profit, we're giving the spotlight to as many animal shelters and adoption agencies in Oklahoma as we can. With so many deserving organizations and animals in our city and state, we believe if, we can make a huge impact. We might be barking mad, but we’re still going to try!
There is no better time than right now to support your local community. The economy is down and frankly, so are a lot of our local businesses and members. What better way to raise your spirits than to help raise someone else’s spirits too! Although there are many ways to get involved, here are a few easy ways to make an impact in the city you call home.
This year, Oklahoman’s have been more encouraged to consider outdoor-based activities when planning their day trips, weekend getaways and family vacations. As a result, Oklahoma State Parks have seen a significant increase in visitors. There are a total of 33 parks with a wide range of activities that are suited for every single traveler. However, higher volume of visitation means an increase in trash to be disposed.
The digital media space is constantly changing, ebbing, and flowing with the events in society. Large societal shifts and a long list of unknowns have already started to show a large increase in digital media habits. As digital media habits shift, the teams that plan and execute campaigns should be nimble and have the ability to adapt in real-time to mirror those habits. Increased news coverage and data usage present an opportunity for advertisers to reach users with clever solutions and content in a time when they need it most.
When our reality is shaken by local, national, or even worldwide events, what is a brand’s social responsibility? You might be thinking, is it best to join the conversation, or is it best to stay silent. The answer? As it so often is, “it depends” – but I promise you can do something – especially through #GivingTuesday.
Is your brand’s owned content turning customers into loyalists? It can, it should, and we can help.
Collaboration is one of the keys to creativity; however, solitude can also be a powerful creative force if you harness it. Being alone doesn’t mean you have to be bored or lonely. If anything, it makes it easier to be insanely focused on your passion or craft. It allows you to shut out the world and stay in the present moment, embracing the many emotions that arise when we create — both negative and positive.
Crazy and difficult times are here. Sports are canceled, concerts and festivals are canceled, the global economy is in a downward spiral. Olive Gardens across the country are without dine-in patrons for the first time since opening. Marketers and brands are caught thinking about how to shift their voices during this crisis to adapt to the circumstances. We’re here to say it’s easier than it seems. Let’s dive in.