Going deeper into behavior change – a look at habits

There’s no shortage of books about how to positively change your behavior. Lucky for you, I’ve read many of these books and think about habits as part of behavior change for my job daily. The science of behavior change is much more than changing one small thing in your life, but one way to change behavior is to impact habits and make change easier for people. It’s important to consider barriers to habit change, and to fully understand what it really takes to change your behavior.  

You’ll find conflicting research about how long it really takes to change habits. Some say 28 days, others much longer. Recent studies say it actually depends on the habit. If something is an easier change to your life, it may take less time to adopt it. If it’s a full-scale change to how you’ve lived your life, give yourself some grace and don’t give up if it takes more time. One of the greatest takeaways in the books referenced below is that dedication in the process to change is potentially even more important than the change itself.  

Posted Oct 3, 2023

Why Your Brand Needs Emotional Intelligence

I think it's apparent that in marketing today we can no longer tout the "big sale" or the "new feature" and truly believe that our message is going to resonate with our audience. Heck, our audience no longer wants to be seen as an "audience" or a "consumer" or a "prospect." They want to be seen as a human

Posted Sep 28, 2023

VIth Sense: Positioning Your Brand in a Post-Covid Environment

We write a lot about emerging marketing trends, channels and strategies at VI. It’s obviously important to stay ahead of consumer habits. However, we never lose sight of the importance of a brand. Regardless of how and where they are purchased, consumers ultimately buy brands. Look at the shoes on your feet and the food in your pantry – you bought those items because there is value to you in the brand.

Posted Sep 26, 2023

The Future of Finance: Embracing Solutions and Relationships for Lasting Success

The financial services industry may be slow to change, but consumer desires are rapidly evolving. This presents a significant opportunity for forward-thinking financial institutions to redefine their approach, separate themselves from stifling regulations, and embrace a 'can do' attitude. In today's competitive market, banks and credit unions must shift from a 'maybe' mindset to become solution-minded premier partners for their clients, offering personalized advice and creative solutions that go beyond generic products.

Posted Sep 25, 2023

VI Marketing and Branding Receives the Journal Record’s 2023 Empowering Women Award

VI Marketing and Branding is honored with the 2023 Empowering Women Award presented by The Journal Record. Read the article here

Posted Sep 22, 2023

Come on Barbie, Let’s Go Marketing

I’m not a huge movie buff. It’s been at least a year since I’ve been in a movie theater. But one movie that I can’t wait to see?


Posted Jul 21, 2023

Meta's Threads Unleashed: VI Digital Experts Reveal the 5 Things Every Marketer Should Know

Recently, Meta Platforms launched their latest social networking app and took the internet by storm. Threads, Instagram's text-based conversation app, allows users to share text, images and videos, and engage with others through likes, reposts and replies. Dubbed the Twitter Killer,” Threads boasted a staggering 30 million sign-ups in less than 24 hours, and less than a week later became the fastest-growing social platform in history, surpassing 100 million users and growing.

Posted Jul 19, 2023

10 Crucial Digital Marketing Tips for Banks and Credit Unions

As consumers increasingly turn to the internet for researching financial products and services, digital marketing has become an indispensable component for banks and credit unions. Establishing a strong online presence allows financial institutions to engage with potential customers, position themselves as thought leaders and build lasting relationships. In this article, we will explore ten essential digital marketing tips that can help banks and credit unions thrive in the ever-changing online landscape.

Posted Jul 3, 2023

7 Key Benefits of SEO Marketing

In today's dynamic digital landscape, businesses face intense competition and the constant challenge of distinguishing themselves in a crowded marketplace. To thrive amidst these challenges, business owners must unlock the potential of search engine optimization (SEO). 

Ready to uncover the amazing benefits of SEO marketing? We have some valuable tips and insights that will help business owners like yourself make the most of this powerful strategy. Let's dive right in!

Posted Jul 3, 2023

Mastering DreamStudio: Four Unique Ways to Harness the Creative Potential of AI

If it feels like the world of technology is evolving at the speed of a sci-fi novel, you aren’t wrong. As a designer and artist, I view generative AI as both a tool with limitless potential and an intimidating shakeup for the creative world. As with any major historical shift, adapting to the current is imperative.

I’ve explored a multitude of methods and programs, but in this post I’ll focus on the one I use most, DreamStudio, a user interface (UI) created by Stability.ai to house their model called Stable Diffusion. It’s incredibly simple to use, and you don’t need any new software or coding knowledge to play around with it. Today, I’ll be showcasing four different ways I use it at work. But first, let’s go over some basic terminology!

Posted Jun 28, 2023

Explore Google's Search Generative Experience for Next-Level Search and Shopping Ads

Vidhya Srinivasan, VP/GM of Advertising at Google, said it best: “You are not competing with AI. You are competing with marketers using AI.”

Yet as marketers, it’s only natural to be a little bit anxious about artificial intelligence, or AI. At some point, we’ve all wondered if AI will take over our jobs. I know I have! But as I watched Google Marketing Live 2023, this intrusive thought subsided.

AI is everywhere, and it’s here to stay — but it’s not here to replace us. It’s here to make us better marketers who are more efficient at strategic work. Here are three new AI products Google recently launched that I can’t wait to test out in VI’s search accounts!

Posted Jun 21, 2023

Juneteenth: Educating, Honoring and Impacting

For most Americans July 4th is looked at as Independence Day. We get the day off, barbeque, spend some time in the pool and maybe even attend a fireworks show. However, for myself and many other members of the Black community, Independence Day looks a bit different. After the signing of the Emancipation Proclamation by President Abraham Lincoln in 1863, it would take an additional two years for slaves in Texas to hear of their newfound freedom on June 19th 1865. Thus Juneteenth, one of the nation’s most recently federally recognized holidays is celebrated yearly across the United States

Posted Jun 16, 2023