Copy, paste, copy, paste, copy, paste. Every professional designer knowsthat tedious project or job that makes their eyes cross. You know the one. The creative design is already in place, now it's your job to update key information or copy based on the client's request. Sometimes, even from a spreadsheet 😱 – the horror!
When I first worked on the Tobacco Settlement Endowment Trust (TSET) Local Impact Pages, I was tasked with updating grantee names and award numbers on over 200 local impact reports, many of which had over 25 items on a single page.

Giving feedback is a critical part of being a good leader. Scratch that. Giving feedback is a critical part of being a good person. But let’s face it, no one really enjoys giving feedback, no matter what they say.

So, let’s break it down. Here’s how you can master the art of feedback.

Content creation can seem harrowing at times. Whether you're not sure where to start or what tools you need to capture your creative vision, producing quality work doesn’t always have to include pulling out the fancy equipment. In fact, it’s often as simple as pulling out your smartphone! That’s why we’ve put together 5 of our best tips for creating content that you can put to use with your mobile device.

Taylor Swift released her tenth studio album Midnights on October 21st, and promos for the album flooded everyone’s feed — or at least ours. For months, she kept us entertained with her Midnight Mayhem teaser TikToks, late-night talk show appearances, Amazon Thursday Night Football album tease, and viral TikTok dances.

The holiday season is in full swing. And we all know what that means… the busiest shopping period of the year is upon us! In this blog, we’re going to review Google Performance Max best practices to help you finish 2022 strong!

VI Marketing and Branding is recognized for its best-in-class workplace culture at the 2022 Top Workplaces awards.

Regardless of your experience coming into an internship, everyone has a common goal in mind - to grow. And growth is best defined by two factors - personal and professional. You can see personal growth in the relationships you make with both clients and coworkers. Professionally, you notice growth in the skills you develop. But internships vary from industry to industry, company to company, and even department to department. In order to make the most of your time with a company or organization, you have to approach it with the right state of mind.

VI Marketing and Branding’s 20^th Annual Carne Diem Chili Cook-Off raises $10,515 for the United Way of Central Oklahoma.

After 17+ years of service at VI, Greta’s passion for public health and behavior change marketingis unmatched. Although she’s our VP of Strategic Marketing, that doesn’t mean shewon’t roll up her sleeves and lend her expertiseanywhere it’s needed.
Thisunwavering dedication doesn’t stopather career either.She’s an incredible wife and mom to threeadorable (and sometimes ornery!) kiddos as well.We’re not totally sure how she pulls it all off,or honestly that she’s evenhuman,but we’re beyond grateful for her leadership.That’s why we’re taking a moment tosing her praises, even though she’d never ask for it — which is just one of the many reasons why she’s so great!  

Google Ads Performance Max campaigns were first rolled out for all users in November 2021 as the newest approach to automated campaigns. Unlike other campaign types, Performance Max allows you to choose specific conversion goals to drive your performance across multiple platforms and devices.

Recently at VI, we did an exercise from the Harvard School of Business that revolved around the three main drivers of trust: authenticity, logic, and empathy. After splitting up into groups, we first identified our own “wobble,” AKA which component of the “trust triangle” is our weakest. Then, we weighed in on each other’s areas for improvement. Admittedly, the exercise was a bit uncomfortable for some, but it’s stuck with me — and it’s extremely relevant for brands and the content they produce.

VI Marketing and Branding has grown by another 15 great minds! Meet the newest members of our team: