VI Employee Spotlight: Samantha Turner

You might know her as Sam. Or maybe you know her as her less familiar, totally not-made-up stage name, DJ “Turntables” Turner. Whatever name you know her by, everyone who meets Samantha Turner walks away knowing two things: She and music are one in the same song, and it doesn’t fit any known genre.

Posted Jun 10, 2019

Genius Marketing Strategy or Dismal Marketing Failure?

Coca-Cola is reintroducing New Coke. The Pepsi knock-off from 1985 is being used in several episodes of the Netflix series Stranger Things. New Coke is considered by many to be the biggest marketing blunder in American history. Not me. In fact, I think it was genius marketing.

Posted May 31, 2019

Sound Design: How What You Hear Improves What You See

As people who live in a world enveloped by sound, we know how things should sound. Therefore, it is our job as sound designers to make sure the videos we produce sound as full and as real as possible. I feel like I should say “sound” one more time. Sound.

We work in an industry often dominated by visuals, which means audio usually takes the back seat.

As a result, soundscapes will most likely have to be enhanced or perhaps even recreated. We recently produced a series of spots for the Oklahoma Highway Safety Office about the dangers motorcyclists face on the road every day. This shoot had lots of fun camera gear, but no way to capture audio. Even though the spots feature fun motion graphics with cool sound effects, we also needed to add sounds that would have occurred during recording. What would the different vehicles sound like? Are the roads in good shape, or could they use some repair? These details need to be taken into account. It’s something that may go unnoticed, but like all editing, being invisible is almost always the goal.

Posted May 30, 2019

VI Wins Third Lowe Runkle Award for Oklahoma Highway Safety Campaign


OKLAHOMA CITY (May 23, 2019) – VI Marketing and Branding was named the Lowe Runkle Distinguished Service Award winner by the Oklahoma City Ad Club. 

 

Posted May 23, 2019

VI Employee Spotlight: Alexandra Taylor

The only thing that can match Alexandra Taylor’s intense competitive drive is her unabated ambition.

Posted May 23, 2019

Human Insights: Uncovering the Simply Complex

The word strategy can mean a plethora of different things when used in the context of marketing. In turn, the job description of a Strategist can also be wide reaching. No matter the specific definition someone opts for, it's essentially an ability to uncover, present and successfully leverage a human insight.

Posted May 17, 2019

5 Tips for First Dates (and Building a Brand Voice)

Your hands are sweaty. Your heart, racing. No matter how many first dates you go on, it always feels like the first one.

Posted May 9, 2019

VI Employee Spotlight: Aaron Miller

Let’s make this quick: Aaron Miller is ahead of the curve.

Posted May 6, 2019

Translating Your Multi-cultural Marketing Campaign to Another Language

Writing a multi-cultural campaign is a lot like getting a tattoo. What you thought would be a cool cultural nod, was actually not cool and dreadfully damaging to your public image. Pop stars might be able to survive an innocent spelling error. But marketers? A botched marketing campaign translation will have your audience saying thank u, next — without the thank you.

Posted May 1, 2019

VIth Sense: The Evolution of a Brand

You've seen it before. A brand tries an off-the-wall campaign and then they roll out another brand-new campaign the next season. Sure, campaigns change, you can test out new messages and mix things up. But it's important to know the difference between a campaign and your entire brand. 

Posted Apr 29, 2019

Branding Your Community Event

Event marketing can be an extremely effective way to reach your audience. Typically, you can get a pretty good idea about the basic demographic information of event attendees before they even arrive, so it's a great way to reach drilled-down or niche audiences. Maybe you are trying to reach a specific age group or income level. There are a lot of ways your brand can capitalize on these attendees when they are highly engaged.

Posted Apr 26, 2019

Copywriting to Influence Behaviors

Ever wish you could bend the human will? For me, the thought arises when I see a wailing toddler in Walmart or when I hit the snooze button instead of hitting the gym—again. Don’t fret! It’s totally natural.

Posted Apr 25, 2019