The ART of CONVERSATION

When we discuss targeting capabilities of various digital platforms, clients often use the term ‘creepy.’ People can be a bit uneasy with the realization that they are being targeted with ads based on their own actions, purchases and self-reported information.

One of the most important, but often forgotten, aspects of a digital marketing campaign is conversion or goal tracking. You can put together the most strategic marketing plan with sound strategies and clear objectives, but if you don't have a way to track success, you won't be able to measure campaign success.

David Hinds is Oklahoma City.

You’d think a metropolitan area home to 1.3 million people couldn’t be personified into a single soul, but there stands David. At a staunch 6’6, he’s big. And with an easy-going attitude and warm personality, he’s friendly.

In December of 2017, FCC commissioners, led by chairman Ajit Pai, voted to dismantle net neutrality regulations. In the wake of that decision, Mr. Pai was dubbed "the most hated man on the internet" - so hated that earlier this year, death threats forced him to cancel his appearance at the Consumer Electronics Show. It wasn't the first time.

It’s safe to say: Valerie Trammell eats her Wheaties.

VI has been at the forefront of behavior change marketing for years, based on our client mix and passion for making the world a better place.

A few months ago, eMarketer reported that U.S. adults now spend an average of 12 hours and seven minutes with media each day. This is a double-edge sword for marketers. We know that people are highly engaged with media, but where do you start in reaching them effectively?

“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.

You know most of what you need to know about your industry, your customers and your competition. You could look at a survey and predict 90% of the answers, right? That’s the story of my career. I know my clients and their industries very well. But I keep pitching primary research to them. And it’s all so that I can make a buck!

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology.