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Employee Spotlight: Digital Media Strategist Grace Abblitt

Posted by Larry McAlister on Dec 9, 2016

For as long as she can remember, Grace Abblitt wouldn’t order off the kid’s menu, which as it turned out, didn’t bother her parents at all. Instead they let young Grace explore the varied and exciting great southern cuisine that Atlanta had to offer.

Carne Diem Gives Meat to VI Marketing and Branding’s Brand

Posted by Larry McAlister on Dec 7, 2016

Carne Diem is a behemoth. Having just completed its 14th edition with over 800 people, and raising $8000, Carne Diem has become: downtown Oklahoma City’s biggest annual fall event; a major fundraiser for United Way; an incredible team-building exercise and source of pride inside VI walls; an iconic branding initiative; and perhaps, most importantly – a heck of a lot of fun.

5 Crucial Questions to Ask Before Developing Your App

Posted by Marissa Dodson on Dec 6, 2016

People get excited about the idea of building mobile apps. But there are also a lot of really important questions that a business must ask to determine whether or not an app is the best route.

VIth Sense: Unconventional Lives of Millennials and Chick-fil-A

Posted by Tim Berney on Nov 30, 2016

By now, we are all aware of the criticisms of the millennial generation: They can't focus, aren't present, overly entitled, too good to care about anything that doesn't concern themselves. It's a pretty long list that makes them difficult to relate to, and especially to manage.

Opinion Leaders Choose Influencer Marketing

Posted by Tim Berney on Nov 10, 2016

Do you remember Junior High and class elections? They were more of a popularity contest than an election, and ‘campaigns’ consisted of a few posters and buttons, which didn’t really garner any votes.  What could influence the outcome of a school election? An influencer.

Winner of 2016's Political Advertising Spend? Digital Media.

Posted by Christopher Sommer on Nov 7, 2016

If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.

The Science Behind Creative Writing

Posted by Richard York on Nov 4, 2016

Amazing new technologies have come along in recent years that enhance or improve almost every job in the advertising field — except writing.

The Win-Win-Win Scenario for Digital Advertising vs. Ad Blockers

Posted by Steve Donehue on Nov 3, 2016

My name is Steve and I’m a news junkie. But I’ve grown increasingly frustrated with the distracting and destructive advertising I’ve seen on news websites lately. And I’m not the only one.

Employee Spotlight: Senior Media Strategy Buyer Jennifer Manning

Posted by Larry McAlister on Nov 2, 2016

When Jen Manning took up a family tradition with her mother as an undergrad in college, she never dreamed of the joy she’d bring to hundreds and hundreds of people with her heartfelt creations. She does now, because that joy flows back to her tenfold.

VIth Sense: Burger King's Disruptive Marketing Generating More Than Publicity

Posted by Tim Berney on Nov 1, 2016

We are living in an age of disruption. Uber. Netflix. Amazon. Tesla. Blue Apron. These brands are literally changing how we shop, travel, cook—really how we live our lives. And as these brands prosper, other ‘traditional’ brands suffer. 

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