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Turning Social Media Trends into Results

Posted by Alex Taylor on Apr 24, 2017

As we all know, the landscape of the social media world is ever-evolving. One minute you’re the trendiest app on the market, and next minute you’re Vine Camera (R.I.P. Vine). That being said, it’s important to understand what’s trending, and how to best leverage the platforms available to you by using sound strategy.

5 Benefits of Buying Programmatic TV Advertising

Posted by Renée Harriman on Apr 21, 2017

The term "programmatic buying" can be somewhat uncomfortable to the traditional media buyer. Everything they’ve been practicing and preaching their entire careers is coming into question when discussing buying TV audiences via CPM (cost-per-thousand) vs. programming and GRPs (gross rating points).

Turning the Digital Industry into the Digital Experience

Posted by Derek Aleman on Apr 20, 2017

Digital, as a tactic, tends to be pigeonholed as just paid search or a series of pixel sizes to be placed on websites as banner ads. In reality, digital has the capacity to be one of the most enthralling & engaging tactics advertisers have in their arsenal.

Facebook Organic vs. Paid - An Argument for Both

Posted by Harold Storey on Apr 14, 2017

1.23 billion. When you think of a number that large, it’s usually in reference to money, isn’t it? In this case, 1.23 billion is the number of daily active users Facebook reported as checking in at least once a day, as of December 2016.

Allowing Data-Driven Marketing to Lead Digital Strategy

Posted by Kaitlin Loyd on Apr 13, 2017

We are all aware that data is everywhere – especially throughout a marketing campaign. We have the opportunity to allow for data-driven marketing to influence every facet of our campaign from the goals, objectives and strategies to optimizations and reporting.

VIth Sense: Self-driving vehicles — First to market wins. First to wreck, loses.

Posted by Tim Berney on Apr 13, 2017

There is a business theory that the first brand that goes to market usually wins. Research tells us that being early to market might be better than first. It will be interesting to watch this in practice as autonomous or self-driving vehicles begin hitting the market sometime around 2021. Most of the major automotive manufacturers are developing the vehicles and licensing the technologies that will dramatically change our lives in the very near future. So, first to market might be barely first and have no real impact. I like that because it means good marketing will decide the winner.

VI Takes Home Gold and Silver at AMBIT Awards

Posted by Press on Apr 13, 2017


KANSAS CITY (April 13, 2017) – VI Marketing and Branding took home silver and gold AMBIT awards recognizing excellence in direct marketing, creative and results, at Kansas City’s AMBIT Awards Gala earlier this month.

Employee Spotlight: Creative Producer Robbie Repola

Posted by Larry McAlister on Mar 31, 2017

Sometimes you run across a guy who’s just “one of those guys.” They’ve done it all, done it better than everyone else, and then done some more. No matter how cool your life has been or how great your stories are, his are cooler and better.

3 Keys to Winning Retail Consumers in Micro-Moments

Posted by Caty Mills on Mar 30, 2017

You see it everywhere you go – someone with their head down looking at their mobile phone, right? You can’t even go to dinner or a meeting anymore without people making sure their phones are visible. Being 100% attentive and in tune with the company around you is now a thing of the past, because the minute that phone vibrates or rings, people jump at the opportunity to check it.

Marketing Video Trends for 2017 – Hint: Let's Get Vertical

Posted by Bob Lausten on Mar 27, 2017

Lunar marketing — brands in space. It’s inevitable. Maybe not in 2017. But 2018 seems more promising, right Elon? Until then, we can only focus on the marketing trends happening now… and in the nearer future.