As we all know, the landscape of the social media world is ever-evolving. One minute you’re the trendiest app on the market, and next minute you’re Vine Camera (R.I.P. Vine). That being said, it’s important to understand what’s trending, and how to best leverage the platforms available to you by using sound strategy.
The term "programmatic buying" can be somewhat uncomfortable to the traditional media buyer. Everything they’ve been practicing and preaching their entire careers is coming into question when discussing buying TV audiences via CPM (cost-per-thousand) vs. programming and GRPs (gross rating points).
Digital, as a tactic, tends to be pigeonholed as just paid search or a series of pixel sizes to be placed on websites as banner ads. In reality, digital has the capacity to be one of the most enthralling & engaging tactics advertisers have in their arsenal.
We are all aware that data is everywhere – especially throughout a marketing campaign. We have the opportunity to allow for data-driven marketing to influence every facet of our campaign from the goals, objectives and strategies to optimizations and reporting.
There is a business theory that the first brand that goes to market usually wins. Research tells us that being early to market might be better than first. It will be interesting to watch this in practice as autonomous or self-driving vehicles begin hitting the market sometime around 2021. Most of the major automotive manufacturers are developing the vehicles and licensing the technologies that will dramatically change our lives in the very near future. So, first to market might be barely first and have no real impact. I like that because it means good marketing will decide the winner.
Sometimes you run across a guy who’s just “one of those guys.” They’ve done it all, done it better than everyone else, and then done some more. No matter how cool your life has been or how great your stories are, his are cooler and better.
You see it everywhere you go – someone with their head down looking at their mobile phone, right? You can’t even go to dinner or a meeting anymore without people making sure their phones are visible. Being 100% attentive and in tune with the company around you is now a thing of the past, because the minute that phone vibrates or rings, people jump at the opportunity to check it.
Lunar marketing — brands in space. It’s inevitable. Maybe not in 2017. But 2018 seems more promising, right Elon? Until then, we can only focus on the marketing trends happening now… and in the nearer future.