Reporting on Digital Marketing: Tips for Optimizing Your Next Campaign

When it comes to executing a successful marketing campaign, it's all about iteration and learning. We can't expect to know all the right answers from day one. Sure, can gather great insights on how to achieve our campaign objectives, but how do we bridge the gap between campaign planning, execution, and the results we're seeing in order to optimize for the best possible campaign performance? The answer? Reporting! Or, the way we analyze and communicate the results, trends, and insights based on our campaign's performance. 

Posted Sep 30, 2019

How to Use Traditional Media to Amplify Your Digital Campaign

Digital advertising is an essential part of the marketing mix and according to eMarketer, will surpass traditional media spending this year. This really isn’t news to anyone. Digital dollars can be tracked and attributed to specific conversions and are much easier to figure ROI for brands.  It’s the dream of any planner to point to a medium and say “X” tactic brought in sales, conversions, enrollments, whatever the objective may be.

Posted Sep 12, 2019

Messaging Strategies in Behavior Change Marketing

Changing behaviors through mass communication and marketing isn't the easiest thing to do. You're attempting to connect with your audience at their core, trying to influence deeply rooted behaviors. At VI, we've got a long history of working on campaigns that focus on behavior change objectives. Often during campaign planning, we use a few different types of creative messaging strategies to impact our target audiences and nudge them toward that change.

Posted Sep 3, 2019

4 Ways to Use Design to Shift Social Norms and Change Behaviors

Picture this. You’re at a swanky restaurant. Your waitress approaches. She asks how you’re doing. You misinterpret this normal interaction as a cue to unload every graphic detail of your latest squabble with your husband. Next, you walk her through the play-by-play of the nightmarish parent/teacher conference you had last week. When the meal comes, you eat it with your hands…with gusto. And it’s not a sandwich.

Posted Aug 22, 2019

5 Tips for Choosing Talent for Your Next Video

When it comes to producing video, it doesn’t matter how skilled your preparation and perfect your execution is if you haven’t cast the right talent. Ensuring your talent selection truly connects with your audience is an art in of itself. One that relies on groundwork early in the campaign planning process in order to be successful. It is a hugely important task and can mean the difference between producing a believable message and missing the mark.

Posted Aug 14, 2019

Gather Insights from Social Media Listening and Social Media Monitoring

Too often, “social monitoring” is used as a catch-all phrase in the social media sphere. Understanding the difference between listening and monitoring can improve your brand's social intelligence, and maximize your campaigns.

Posted Aug 8, 2019

VIth Sense: Can a Healthy Dose of Marketing Stop the Opioid Epidemic?

The most important question surrounding Oklahoma’s lawsuit against Johnson and Johnson is not who is at fault. That obviously matters, but we can’t allow finger-pointing to distract us from the most pressing problem. Too many lives are at stake. As marketers, how can we help reduce opioid abuse in Oklahoma and at the national level?

Posted Aug 2, 2019

VI Employees Become Behavior Change Marketing Certified

OKLAHOMA CITY (June 25, 2019) – Today VI Marketing and Branding announced an agency-wide completion of the Behavior Change Marketing Certification training developed and deployed by VI's team of Behavior Change Marketing experts. 

Posted Jul 26, 2019

Divide and Conquer: Why Segmentation Matters in Behavior Change Marketing

Audience segmentation is the process of dividing people into homogeneous subgroups based upon defined criterion such as habits, demographics, psychographics, communication behaviors and media use. This would be the next step you take to learn more about your target audience.

Posted Jul 17, 2019

The Value of LinkedIn for B2B Marketing

In the world of social and digital advertising, it's important to choose the correct platforms and tactics to reach precise audiences in the B2B space. Platforms like Facebook and Twitter can be challenging to use due to targeting restrictions on professional characteristics like job titles, skills, and industries.

Posted Jul 9, 2019

VIth Sense: How to be an Authentic Brand People Trust

I have great admiration for organizations with well-defined brands. The most successful organizations make decisions based on their desired brand position. The brand drives the entire organization. And frankly, that makes decisions a lot easier. They ask, “If we do this, is it good for our brand?” Their brand support is not just for the marketing campaigns. The leadership lives the brand. It spreads throughout the entire staff, touching their vendors and even their stakeholders. Disney comes to mind for me.  

Posted Jun 27, 2019