There has been a shift for brands to step up to the emotional plate in the past few years but there has been no greater need than now. While we collectively face a global pandemic, the humanness of our audiences has become even more human. It would be short-sided to not take a look at marketing plans and creative campaigns and see how they match up against the new and every shifting “normal.”
I want to start off by saying that I am no doctor of psychology or psychiatry. I have never done an extensive study on the effects of positivity or positive reinforcement.
We are living in a very strange time. People are functioning the best that they can in the comfort we call ‘home’. My situation is no different.
Are you worried about maintaining your company culture while adapting to remote work? A lot of organizations and companies are becoming overwhelmed by the need for new processes and tools to efficiently work from home. Right now, it is easy to overlook including blocks of time for continued culture growth. We all know the importance of company culture. While there's no doubt companies are currently just trying to find ways to stay above water, if possible, keeping a focus on these corporate communal events and activities is more important than ever.
We all need to work from home sometimes — thanks to the cable guy, a sick child or a global emergency. And while it’s tempting to stay in the same sweatpants for a week, it’s not optimal for productivity (or your mental health). As an introverted bookworm/cat lady/ex-freelancer, I feel uniquely qualified to share some advice. Here’s what I’ve learned over years and years of hanging out at home.
Podcasting is no longer a niche medium. By 2018 estimates, 17% of Americans listen to podcasts weekly. Podcast listeners have tons of buying power, as 45% of monthly podcast listeners have a household income of over $75K. Plus, podcast listeners are loyal; 80% listen to all or most of each episode, and the average listener is subscribed to 7 different shows.
Data visualization. It’s a great buzzword but what does it actually mean for your brand? Let’s start with a simple definition.
Like any storytelling aid, PowerPoint can be both a tool...and a crutch. Used properly, it elevates a story to new heights, but used improperly, and your audience will feel lulled into a Koala-like slumber—not your target crowd. Combine your presentation skills with a sharp PowerPoint deck and you will win over a crowd.
Every year, it seems that there is unprecedented change happening in the marketing world. And while 2020 might not bring the evolutionary changes cable television, search engines, or social media have had on our society, the habits of consumers are evolving as dramatically as they have in the last 30 years I’ve been in the business. As a result, so is how we’re reaching them with our messages. This marketing predictions blog is intended to highlight shifts that will have the most significant impact on the marketing landscape in 2020.
When it comes to marketing, the Super Bowl is… well, the Super Bowl of advertising. The event where the commercials rival the big game itself. What will be talked about more: San Francisco’s impenetrable defense, Kansas City’s fast-paced playmaking, or the death of Mr. Peanut?
These days, if it’s not happening live on Facebook, it’s not happening at all. Streaming live on Facebook is becoming crucial for anything from press conferences to publicity stunts. Before you run out and press that “Go Live” button, there are a few things you can do to make sure your event is successful.
As we enter 2020 and the digital landscape continues to evolve, so must marketers’ understanding of available mediums. How we use digital tactics to motivate consumers should be influenced by the context in which our messages appear.