3 Ways to Maximize Google Performance Max Campaigns

Google Ads Performance Max campaigns were first rolled out for all users in November 2021 as the newest approach to automated campaigns. Unlike other campaign types, Performance Max allows you to choose specific conversion goals to drive your performance across multiple platforms and devices.

Posted Sep 9, 2022

Where's Your Wobble? Why Brand Trust Is a Must.

Recently at VI, we did an exercise from the Harvard School of Business that revolved around the three main drivers of trust: authenticity, logic, and empathy. After splitting up into groups, we first identified our own “wobble,” AKA which component of the “trust triangle” is our weakest. Then, we weighed in on each other’s areas for improvement. Admittedly, the exercise was a bit uncomfortable for some, but it’s stuck with me — and it’s extremely relevant for brands and the content they produce.

Posted Aug 25, 2022

VI Welcomes New Marketing Talent

VI Marketing and Branding has grown by another 15 great minds! Meet the newest members of our team:

Posted Aug 11, 2022

The Metaverse: Explained

We've heard a lot about the Metaverse lately. From social media to the fashion industry, the Metaverse is having a moment...but what is it? Shrouded in mystery and distorted by virtual smoke and mirrors, we're here to demystify this seemingly futuristic platform.

Posted Aug 8, 2022

3 Ways Storytelling Takes Your Content to the Next Level

Storytelling is a universal human experience that we’ve utilized for thousands of years. Some of the earliest evidence of storytelling dates back to 30,000 BC, and while it can’t be proven, scientists speculate oral storytelling most likely began shortly after the development of spoken language. For…well, forever, humans have used stories to entertain, sell, educate and motivate each other, but the *really* good stories are those that connect us together and remind us we’re a part of something bigger than ourselves.

Posted Jun 20, 2022

Self Care | 30 Days of Change

Changing your behavior is hard. It’s one of our passions at VI. So, let’s take a moment to talk about self-care. Self-care is important but takes effort to put it into practice. Let’s start small. It may be as simple as taking a walk after a stretch of zoom calls or choosing to be grateful for what each day brings. Sometimes we need a reminder or a kick in the pants to keep us on track. 

We’ve designed a few phone wallpapers to help encourage you to take care of yourself.

Posted Apr 27, 2022

8 Sustainable Tourism Destinations in Oklahoma | 30 Days of Change

Sustainable travel is a type of tourism that promotes eco-friendly practices and environmental responsibility in the way you travel or the destination you visit. Oklahoma offers endless ways to travel sustainably within the OKC Metro and across the whole state!

Posted Apr 19, 2022

Inspiration for Change | 30 Days of Change

The science of behavior change has proven that 30 days can effectively change a person’s habits. Smoking, exercise, seatbelts, prayer. Do or don’t for 30 days and it becomes a habit. This month, VI Marketing and Branding is celebrating what we call 30 Days of Change by highlighting ways that we can better our community. There’s a way for everyone to get involved in something that promotes positive change. Oftentimes, we need our community leaders to use their voices to gain momentum for a certain cause. You don’t need to look far for inspiration from high-profile Oklahomans. 

Posted Apr 16, 2022

Make Your Voice Heard: Register to Vote in Oklahoma | 30 Days of Change

Voting is a critical part of our democracy, but many who are eligible to vote don’t. Make sure you make your voice heard by making a plan to vote ahead of time. Find out how to register to vote, methods for casting your vote, and more.

Posted Apr 11, 2022

5 Ways to Support Adoptable Pets This Year | 30 Days of Change

According to the ASPCA, approximately 6.3 million companion animals enter a U.S. animal shelter each year. Of that 6.3 million, only 4.1 million are typically adopted each year. That leaves 2.2 million animals for shelters to care for nationwide. Many animal shelters rely a great deal on help from their community. This year, we want to highlight how you can help your local animal shelters and provide a spotlight on as many of them as we can. Please note that it is important to volunteer, donate, buy wish list items, foster, and adopt from all shelters, not just the ones that we have listed.

Posted Apr 11, 2022

Things I Wish People Knew About Addiction & Recovery | 30 Days of Change

If you’d have told me I’d be alcohol-free and FOMO-free a decade ago, I would’ve laughed so hard, I’d spill my drink. For most of my twenties, my life revolved around alcohol. I couldn’t fathom facing life’s challenges without an anesthetic. But today, I’m 4.5 years sober… and thriving. Life hasn’t gotten any easier, but I’m more resilient, stronger and happier. Because when you numb the discomfort, you numb the joy, too. I know I wouldn’t be the wife, stepmom, employee, friend, daughter and sister I am today if I were still drinking. Here’s what I’ve learned over the course of my sober journey, along with advice from other people in recovery! 

Posted Apr 8, 2022

Join VI Marketing and Branding in April for a Food and Supplies Drive

Join VI Marketing and Branding beginning April 1 for a month-long effort to collect food and hygiene items to benefit local non-profits — and Oklahoma families!

Posted Apr 1, 2022