VIth Sense: How to be an Authentic Brand People Trust

I have great admiration for organizations with well-defined brands. The most successful organizations make decisions based on their desired brand position. The brand drives the entire organization. And frankly, that makes decisions a lot easier. They ask, “If we do this, is it good for our brand?” Their brand support is not just for the marketing campaigns. The leadership lives the brand. It spreads throughout the entire staff, touching their vendors and even their stakeholders. Disney comes to mind for me.  

Posted Jun 27, 2019

VI Voted Best Advertising Agency in Oklahoma

OKLAHOMA CITY (June 25, 2019) – Last Thursday, VI Marketing and Branding was voted Best Advertising Agency in Oklahoma by the Journal Record Reader Rankings. 

Posted Jun 25, 2019

"Smarketing": Integrating Marketing and Sales for Best Results

I once worked for the marketing department at a company that had little communication with our sales staff. Upon starting the job, I quickly noticed tension between the two departments. When I asked why our departments didn’t work together more closely, no one could definitively answer my question. Our failure to collaborate was problematic. We were never on the same page, we operated under different objectives, executed different strategies (sometimes in conflict with each other) and never leaned on each other for advisement or expertise. It’s no surprise that the few successes we tallied were often in spite of each other.

Posted Jun 25, 2019

The Benefits and Challenges of Behavior Change Research

As marketers, we’re used to having research and data available whenever we want it. The days of intuition and gut feelings are gone, and our outcomes have benefitted from the wealth of information that is available to us.

Posted Jun 19, 2019

A Window into the Wild World of Programmatic Advertising

In the words of every great investor, "Don't invest in something you don't understand." The same could be said for digital marketing. We all know the world is going digital. But let’s be honest, programmatic can be a complicated marketing tactic to understand. I’m sure you’ve heard the term “programmatic” tossed around. With that being said, let this blog post be a general overview of the exciting world of programmatic advertising and how it works. 

Posted Jun 13, 2019

VI Employee Spotlight: Samantha Turner

You might know her as Sam. Or maybe you know her as her less familiar, totally not-made-up stage name, DJ “Turntables” Turner. Whatever name you know her by, everyone who meets Samantha Turner walks away knowing two things: She and music are one in the same song, and it doesn’t fit any known genre.

Posted Jun 10, 2019

Genius Marketing Strategy or Dismal Marketing Failure?

Coca-Cola is reintroducing New Coke. The Pepsi knock-off from 1985 is being used in several episodes of the Netflix series Stranger Things. New Coke is considered by many to be the biggest marketing blunder in American history. Not me. In fact, I think it was genius marketing.

Posted May 31, 2019

Sound Design: How What You Hear Improves What You See

As people who live in a world enveloped by sound, we know how things should sound. Therefore, it is our job as sound designers to make sure the videos we produce sound as full and as real as possible. I feel like I should say “sound” one more time. Sound.

We work in an industry often dominated by visuals, which means audio usually takes the back seat.

As a result, soundscapes will most likely have to be enhanced or perhaps even recreated. We recently produced a series of spots for the Oklahoma Highway Safety Office about the dangers motorcyclists face on the road every day. This shoot had lots of fun camera gear, but no way to capture audio. Even though the spots feature fun motion graphics with cool sound effects, we also needed to add sounds that would have occurred during recording. What would the different vehicles sound like? Are the roads in good shape, or could they use some repair? These details need to be taken into account. It’s something that may go unnoticed, but like all editing, being invisible is almost always the goal.

Posted May 30, 2019

VI Wins Third Lowe Runkle Award for Oklahoma Highway Safety Campaign


OKLAHOMA CITY (May 23, 2019) – VI Marketing and Branding was named the Lowe Runkle Distinguished Service Award winner by the Oklahoma City Ad Club. 

Posted May 23, 2019

VI Employee Spotlight: Alexandra Taylor

The only thing that can match Alexandra Taylor’s intense competitive drive is her unabated ambition.

Posted May 23, 2019

Human Insights: Uncovering the Simply Complex

The word strategy can mean a plethora of different things when used in the context of marketing. In turn, the job description of a Strategist can also be wide reaching. No matter the specific definition someone opts for, it's essentially an ability to uncover, present and successfully leverage a human insight.

Posted May 17, 2019

5 Tips for First Dates (and Building a Brand Voice)

Your hands are sweaty. Your heart, racing. No matter how many first dates you go on, it always feels like the first one.

Posted May 9, 2019