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What Your Crisis Communications Plan Is Missing

Posted by Larry McAlister on Nov 9, 2017

Every company needs a crisis communications plan, because, like companies themselves, a crisis can come in any shape or size, in any industry sector, any geographic location, on any day at any time of year.

Tylenol got tampered. The gulf got oiled. Target got hacked. New Orleans got drenched. Volkswagen self-polluted. Uber’s founder faltered. I could write an entire blog on things that could happen to negatively affect your company. 

Improving Your Media Relations Through 3 Simple Practices

Posted by Larry McAlister on Sep 7, 2017

It was never easy, but public relations is much more complex today than it ever has been. Social media platforms, content marketing, influencer engagement, etc. have led PR to be involved in enhanced orchestration, big ideas, communication skills and strategic planning.


6 Ways to Get More out of Your Speaking Engagements

Posted by Larry McAlister on Jul 14, 2017

From Aristotle to Zuckerberg, thousands of speakers for thousands of years have used speaking engagements as a key marketing tool to inform, persuade or entertain their audiences.


Best Practices for Nailing your Elevator Speech

Posted by Larry McAlister on Jun 23, 2017

An elevator speech is an old-school term for a timeless concept. People don’t even talk on elevators anymore, unless of course they’re on their phones talking to someone not on the elevator.


4 Steps to Rebuilding Your Damaged Brand in Crisis

Posted by Valerie Trammell on Feb 15, 2017

In recent years, crises are no longer a question of if, but when. Research shows that companies today have an 82% chance of experiencing a corporate disaster, defined as a whopping 20% loss of market value, within a 5-year period.


Don't Judge Public Relations by Its Cover

Posted by Larry McAlister on Aug 1, 2016

When you’ve been in the PR game as long as I have (why bother with the math), sooner or later you end up publicizing about everything there is to promote. I’ve had a few wins along the way:


Public Relations Is What Wins Elections, but This Isn’t Your Dad’s Election

Posted by Larry McAlister on May 27, 2016

Since 1960, public relations is what wins elections. 1960 featured the famous Kennedy-Nixon debate, the first ever televised debate where radio listeners felt Nixon won but TV viewers overwhelming sided with Kennedy.

What the NCAA's March Madness Can Do for Your Company's Brand

Posted by Larry McAlister on Mar 14, 2016

The NCAA Men’s Basketball Championship is a 68-team, 13-city, three-week, cross-country, one-and-done, winner-take-all, bracket-busting free-for-all trek for the national championship, in other words – March Madness.

A Little Light on $5 Million for a Super Bowl Ad? Think PR

Posted by Larry McAlister on Feb 4, 2016

So a 30-second Super Bowl spot is going for a cool $5 million in 2016. The 50th Super Bowl, as they say, is in tall cotton.

Defining Modern Public Relations with Help from the Past

Posted by Larry McAlister on Dec 30, 2015

Public relations (PR) was created to influence, some say manipulate, public opinion. It’s true in the early days, and for a lot of the next six decades, propaganda and manipulation (coined “spin”) were often the rule of the day, especially for high-powered lobbies and politicians who had products or ideas they needed to sell, despite a few skeletons in the closet.