Every company needs a crisis communications plan, because, like companies themselves, a crisis can come in any shape or size, in any industry sector, any geographic location, on any day at any time of year.
Tylenol got tampered. The gulf got oiled. Target got hacked. New Orleans got drenched. Volkswagen self-polluted. Uber’s founder faltered. I could write an entire blog on things that could happen to negatively affect your company.