You’ve landed a television interview - you should be excited (unless of course it’s 60-minutes knocking on your door).

Assuming your interview is for positive purposes, the presence of a camera still provides a unique dynamic, and there are factors that need to be considered before doing an interview with broadcast media. In preparing for a broadcast interview, here are simple and specific steps you can take to make your television appearance a successful one.

The debate has raged on for decades, and I’m not talking about the Beatles and the Stones. How do you measure public relations effectiveness?

Businesses should never underestimate the cost of a poor reputation. And although that has always been so, it is even more so in today’s business world where online reputation management is almost paramount to success.

P.T. Barnum coined the phrase: “The Greatest Show on Earth” (GSOE), and probably in the early 1900’s, his traveling collection of elephants, acrobats and freaks probably was.

Every company needs a crisis communications plan.

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

You’ve probably heard of Amazon Prime. It started in 2005 with an offer of $79 per year to receive 2-day shipping on all orders. Would customers be willing to pay the extra amount just to get 2-day shipping? Why would they pay extra when most consumers were hurting financially? How would Amazon not lose money by offering 2-day shipping on all purchases for only $79 a year?

A blog written by Belle Beth Cooper shows off 10 social media stats that will more than likely surprise you. You probably won't even click on the link to read them (although I encourage it) so let me give you the bullet points:

Tomorrow (Friday August 9) there will be a social media event in downtown Oklahoma City that is unlike any we’ve seen.

One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.