All Public Relations Blogs

Why Your Personal and Professional Brands Are the Same

If you are a CEO, a Chief Innovation Officer, a successful entrepreneur, in an upper management position, an actor, musician, model or television personality, a political figure, a leader – if you have a public brand – you better know, and be living your personal brand every day.
 
Posted Jun 19, 2015

Keys to Measuring the Effectiveness of Your Public Relations Campaigns

The debate has raged on for decades, and I’m not talking about the Beatles and the Stones. How do you measure public relations effectiveness?

Posted May 20, 2015

You Are in Control of Your Online Reputation

Businesses should never underestimate the cost of a poor reputation. And although that has always been so, it is even more so in today’s business world where online reputation management is almost paramount to success.

Posted Apr 23, 2015

Public Relations Strategies for Events

P.T. Barnum coined the phrase: “The Greatest Show on Earth” (GSOE), and probably in the early 1900’s, his traveling collection of elephants, acrobats and freaks probably was.

Posted Feb 17, 2015

11 Tips to Prepare You for a Public Relations Crisis

Every company needs a crisis communications plan.

Posted Dec 9, 2014

The Oklahoma Joe's Rename Debacle - VI's Take on the Name Change (3 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

From Oklahoma Joe's to Joe's Kansas City - VI's Take on the Name Change (1 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

Amazon Prime: Creating the Total Package?

You’ve probably heard of Amazon Prime. It started in 2005 with an offer of $79 per year to receive 2-day shipping on all orders. Would customers be willing to pay the extra amount just to get 2-day shipping? Why would they pay extra when most consumers were hurting financially? How would Amazon not lose money by offering 2-day shipping on all purchases for only $79 a year?

Posted Jan 20, 2014

10 Social Media Stats To Show Your CEO

A blog written by Belle Beth Cooper shows off 10 social media stats that will more than likely surprise you. You probably won't even click on the link to read them (although I encourage it) so let me give you the bullet points:

Posted Sep 9, 2013

No Such Thing as a Free Lunch – But the Ride Is!

Tomorrow (Friday August 9) there will be a social media event in downtown Oklahoma City that is unlike any we’ve seen.

Posted Aug 8, 2013

Agency Life: Really?

One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.

Posted Jun 19, 2013

Businesses on Facebook: What's Not to Like?

For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don't "like" many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services I want to keep tabs on, and those that tend to have more to gain than loss by injecting a little personality into their posts.

Posted Jun 18, 2013