The debate has raged on for decades, and I’m not talking about the Beatles and the Stones. How do you measure public relations effectiveness?
Businesses should never underestimate the cost of a poor reputation. And although that has always been so, it is even more so in today’s business world where online reputation management is almost paramount to success.
Every company needs a crisis communications plan.
You’ve probably heard of Amazon Prime. It started in 2005 with an offer of $79 per year to receive 2-day shipping on all orders. Would customers be willing to pay the extra amount just to get 2-day shipping? Why would they pay extra when most consumers were hurting financially? How would Amazon not lose money by offering 2-day shipping on all purchases for only $79 a year?
Tomorrow (Friday August 9) there will be a social media event in downtown Oklahoma City that is unlike any we’ve seen.
One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.
For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don't "like" many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services I want to keep tabs on, and those that tend to have more to gain than loss by injecting a little personality into their posts.