According to a newly released National Report from Media Audit, U.S. adults now spend an average of 3 hours and 2 minutes per day online, compared to 2 hours and 2 minutes per day a year ago, a 62% increase. As a result, the Internet now represents 29% of the typical media day for U.S. adults, when compared to time spent with TV, radio, newspaper and outdoor media such as billboards.
Last month we asked if you felt that there was a significant difference between a man born in 1954 and a woman born in 1983. 98% agreed that the difference is great... For years, our media department has criticized traditional demographic cells as irrelevant.
The media empire is no longer the conglomerate of companies that make up the various TV networks, cable companies, radio stations and newspapers.
At VI, we’re not so much into new media as we are new marketing. Yes, it’s the digital tools that have provided us many of the opportunities that we’re taking advantage of. But, they’re just that: tools. And there are plenty of new opportunities in traditional media as well (we’ve developed several over the last few years).