"People are more loyal to their need in the moment than to any particular brand.” – Think with Google

Consumers are not stable or rational beings. We cannot be trusted to consistently make logical decisions.

Not to be confused with social media marketing, social marketing is marketing that’s goal is to influence (and change) the behavior of a target audience and, ideally, the social norm.

Connecting with your customers becomes easy when you ensure you are offering words of empathy, not sympathy. While these two terms are frequently used interchangeably, they have very different outcomes.

Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.

Marketing today relies heavily on the production of content. With tactics such as social media or digital video it’s ever important to have as much content as possible to keep your brand enthusiasts coming back for more.

What did you wake up thinking about this morning? Your busy day? Plans for this weekend? Your mother’s birthday gift? Whatever it was, it almost assuredly wasn’t the Zika virus, immunizations, or second-hand smoke.

The age old question: What should I be spending on my marketing?

More than 205 billion emails are sent each day. Email isn’t only checked at the office anymore; people are using email everywhere and across all devices. Because of this, email is a tactic that simply cannot be ignored by marketers. While it is important for a business to use email to maintain a conversation with existing customers, it is equally as important to actively engage with a new customer base. When executed properly, business can use emails as an effective way to reach potential new customers.

Everyone wants to know that their marketing is working. That dollars are well spent. And there is an impact on their business. Without regular reporting on the performance of your efforts, that’s a tough thing to prove.

Whenever I am involved in a primary market research project with an industry that I am familiar with, I can usually predict about 80% of the data within the margin of error. But, just often enough, the findings are serendipitous. We are looking for answers to the questions that we ask, and end up with insight that we weren’t even going after.

Woo-hoo! I won the Powerball!!