I’m newly 30. I’ve been married for 7 years. I can barely figure out how to use Snapchat. But, being born in 1986 puts me in the same category as those who never knew life without the Internet. Who got cell phones before they were in their double digits. Who have Snapscores of 60K+. I'm a Millennial!?!
We are all familiar with the fake news phenomenon. From bogus news websites to the bogus content on social media, the line between professional news and viral amateur "information" has become extremely blurred.
For many marketers, the holiday season is a time of year where business to conumer (B2C) organizations take over. Consumers have just one thing on their mind and are looking for deals.
When talking with clients and other agency partners about Content Marketing it seems that there is always a heavy sigh that goes along side it…
Do you remember junior high and class elections? They were more of a popularity contest than an election, and ‘campaigns’ consisted of a few posters and buttons, which didn’t really garner any votes. What could influence the outcome of a school election? An influencer. An opinion leader. Usually someone with a lot of friends (and perhaps a big mouth) that didn’t mind telling the whole world who they should vote for. And it worked well enough to win the campaign every time.
By now you’ve seen all the people writing all the blogs and all the posts about marketing’s latest buzzword: inbound marketing. And when you read those blogs and those posts, you realize all the tactics and ideas seem a bit familiar.
Inbound marketing, or at least the term “Inbound marketing,” in simplest form is social media marketing, blog posts, videos, podcasts, whitepapers, SEO, physical products and/or different types of content designed to attract and engage the prospect and help pull them through the customer life cycle. In fact, it’s pretty similar to another marketing buzzword you’ve probably seen time and time again in recent years, content marketing. But Inbound marketing is a bit more than that.
Content marketing is driven by the idea of customers' control — that people need to find value in your brand outside of the product or service itself to become loyal brand advocates. Inbound marketing marries this driving force behind content marketing with the context and distribution necessary to truly deliver value to prospects and customers at every touchpoint. From there, your content and message can provide the information and insights needed to build valuable and lasting relationships.
So maybe the term “Inbound marketing” will stick around forever. Maybe it won’t. But either way, the purpose and strategy behind it aren’t going anywhere. Here are four key ways to harness the power of Inbound marketing for your brand:
What in the world is Pokémon Go and how can your business capture the power?
Many companies hear the term “rebrand” and automatically assume it means they need a new logo. Often a rebrand may include a revised logo, but for a company to truly rebrand their organization they must define their brand position.
It’s not you, it’s me.
Actually, on second thought, it’s
Napoleon Bonaparte, French political and military leader, once said “War is ninety percent information.” But, what if the information is wrong. Or formulated incorrectly?
I’m a research nerd. Focus groups, surveys, interviews – you name it. Research is crucial to any type of project that is going to be presented to a client. You never want to walk into a presentation without knowing what competitors are doing, or what consumers are interested in. That’s where in-depth interviews (IDIs) can help.
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