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Creating Consumable Content with Social Storytelling

How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.

I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.

Posted Jun 6, 2018

VIth Sense: Ecommerce Business Changes in an Instant

Never go to the grocery market hungry. If you do, you'll come home with much more than you went for, and with some items that you would never buy. That’s because when you’re hungry, everything sounds good, right? And you’re not finished shopping until you’ve grabbed a few of the impulse items at the checkout stand. It’s too easy to grab the Kit Kat and throw it in your cart.

Posted May 23, 2018

VIth Sense: Marketing Data Is Creeping Along

When we discuss targeting capabilities of various digital platforms, clients often use the term ‘creepy.’ People can be a bit uneasy with the realization that they are being targeted with ads based on their own actions, purchases and self-reported information.

Posted Apr 17, 2018

Utilizing Multiple Media Tactics to Create a Successful Digital Campaign

A few months ago, eMarketer reported that U.S. adults now spend an average of 12 hours and seven minutes with media each day. This is a double-edge sword for marketers. We know that people are highly engaged with media, but where do you start in reaching them effectively?

Posted Mar 29, 2018

Snacktime: How to Use Short-form Video to Leave a Lasting Impression

“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.

Posted Mar 29, 2018

Olympics Ratings Slip, Audiences Watch in New Ways

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology. 

Posted Mar 20, 2018

9 Tips for Nailing Your Television Interview

You’ve landed a television interview - you should be excited (unless of course it’s 60-minutes knocking on your door).

Assuming your interview is for positive purposes, the presence of a camera still provides a unique dynamic, and there are factors that need to be considered before doing an interview with broadcast media. In preparing for a broadcast interview, here are simple and specific steps you can take to make your television appearance a successful one.

Posted Oct 2, 2015

What Is the Difference Between Sponsored Content and Native Advertising?

I’m sure we’ve all heard the phrase “Content is king.” In fact, it was Bill Gates, way back in 1996, who first stated that fact in an article he wrote of the same name. Now almost twenty years later, we can see that Bill Gates’ prophecy has indeed come true.

Posted Mar 30, 2015