5 years ago, we started hearing this from our clients; “Can’t we just shoot it on a smartphone?” Pause, shudder. Sometimes they were joking. Most times they were serious. The smart phone was producing a genuine misconception: it was being considered for situations that needed a powerful cinematic expression, a much better camera.

In the early part of my career, healthcare marketing was dominated by hospitals. There was always discussion about whether or not to concentrate on this industry as an advertising agency. Hospitals tended to market in multi-year spurts. Then, there would be a common belief in healthcare that doctors are what drive patients to specific hospitals, so it was useless to advertise. It could be very lucrative to be an expert healthcare marketer, and then the money would disappear. Today, 9.9% of total ad expenditures in the United States are related to healthcare, driven by big pharma.

It’s a big, big, blog world out there folks. And if you, your company, or both are not actively in the blogosphere, stop doing what you're doing right now – and get your blog on.

Did you know the average driver buys a new(er) car every three years? But the way car buying used to work is nothing like it works today. Marketing and technology have drastically changed the modern car buying process. Here's how it used to work:

Advertising and marketing awards are often painted by detractors as an exercise in vanity. After all, we don’t work for awards. We work for the best possible outcomes for our clients. So, why should we worry about earning awards at all?  

If you’re like other marketers, you’ve probably noticed that advertising is changing. Even though the first banner ad appeared 21 years ago, it seems the changes in digital advertising have recently been moving faster than the speed of light.

As advertising on social media platforms continues to increase, the delivery the ads marketers are running have to become even more precise and efficient. I often compare targeting ads like digital sniping because the current social media platforms provide a laser guided view of the specific audience I’m looking for so I can fire place an ad into their timelines. 

Video is one of the fastest growing social media tactics. It seems every platform is making it easier to create, view and share videos. With the introduction of Facebook autoplay, promoted videos on Twitter, Instagram video, Vine and Snapchat, other platforms are giving YouTube a run for their money.

Ad fatigue. No, it’s not a winded billboard. It’s the result of a tired, worn-out creative campaign. It occurs when a campaign is irrelevant, ineffective and no longer memorable to the consumer. Often, ad fatigue derives from ad blindness. When a person is exposed to the same creative over and over and over again, they begin to mentally tune out. The ad becomes white noise. They may register it, but they don’t see it.