Brands: Stop Doing These 6 Annoying Things on Social Media
Get off my lawn! No, but seriously. It’s easy to release my inner curmudgeon these days with all the various social media platforms I download my physical body into and go to work.
Should You Advertise on TV?
There were 26 Emmy’s awarded this year at the Primetime Emmy’s. Do you know how many of them went to network television? 4.
Why Your SEO Organic Ranking is Important
Everyone wants their target audience to be able to find their business through the Internet. To do so, it’s important to rank on the first page of a search engine. Do people really scan through the SERP’s (Search Engine Results Page) to find the resources they’re looking for? According to Meditative, 76% of search engine results page clicks were to the top 4 organic listings. Here we’ll walk through the importance of organically ranking well.
The Latest News of the News on Social Media
I admit it, I'm old school. Early every morning I grab a cup of coffee and walk down the driveway with my hair sticking sideways to retrieve my morning paper before workout. But lately - as in the last few years "lately" - my routine has changed.
VIth Sense: Social is Climbing in the Marketing World
Four years ago, my company hired our first social media practitioner. We had used social media for a few recent campaigns and had an inkling that it would become an important tactic that we could use for more clients going forward. Boy were we wrong!
Today, social media isn’t just an important tactic, it’s a necessary one. A must do if you want to communicate with clients and prospects! Yes, social media should be a part of every marketing and communications plan. Every one of them.
But, if you still view social media as posting interesting stuff and commenting on your friend’s activities, it’s time to catch up. Social media has targeting capabilities that no other medium has. So, yes you need to spend money to take advantage of it. You’ve got a paid media budget anyway, so you just need to shift some dollars to social. And, you’ve got a creative production budget too- you just need to repurpose some of those ads through social channels. And, stop producing so many ads and start producing content that your target is looking for.
This version of the VIth Sense can’t be long enough to fully explain the benefits of a good social media effort, so I’ll just point out a few and you’ll have to believe me (or hire me), for the dozens more on the list. Know this: social media as a practice is a legitimate communications channel that has become a marketer’s dream.
Your Brand: Lived Internally, Reflected Publicly
Recognize this guy? Believe it or not, that’s two-time Academy Award-Nominee Mark Wahlberg back when he was known as rapper Marky Mark.
How to Media Buy for Fall 2015 Television Shows
It’s that magical time of the year! The time when networks show off all their new shows and beg you to love them. There are different tricks they use hoping that they’ve bet on the right horse.
Proof That Proofreading Maters
On July 22nd, 1962, the Mariner 1 spacecraft launched from Cape Canaveral on a mission to photograph Venus. Within minutes, it veered out of control and was destroyed by safety officers on the ground. The culprit? A missing hyphen in the guidance system’s code. Years later, author Arthur C. Clarke dubbed it “the most expensive hyphen in history.”
VI Marketing and Branding Adds Four Marketing Professionals in Oklahoma City Office
FOR IMMEDIATE RELEASE:
OKLAHOMA CITY (October 20, 2015) – VI Marketing and Branding, an integrated marketing firm with offices in Oklahoma City, Colorado Springs and Kansas City, has added marketing strategist Brooke Ouzts, digital media
Remember to Keep Your Social Media Accounts Social
Social Media Managers: Raise your hand if your month looks like this...
Find Out What is Driving Your Social Media ROI
When deciding to pursue social for a brand it is important to first understand three basic things: Why do we use social, who is best suited to manage the task and how can we prove its impact.
Measure Your Marketing Plan with KPIs
Marketing plans are very similar to planning a trip; telling you where you’ve been, where you’re going and how you’re going to get there. Just as an airplane follows a certain path to get you to your destination, a marketing plan must also track its progress to ensure you’ll arrive at your final destination.
