Do you want to be popular or be better?

Paid search. If you’re a part of the marketing/advertising community, chances are you hear these words at least once a day. According to the Internet Advertising Revenue Report, paid search accounted for 50% of total digital revenue in the first half of 2015. So what makes paid search so important and how is it beneficial to your overall marketing strategy?

Web design has drastically changed over the past two decades. It is ever-evolving with new options for functionality to choose from. With hundreds of options available it is easy to get carried away with all the new and cool toys out there in digital design.

Once you’ve secured an email marketing platform and worked to compile accurate distribution lists, it can be tempting to send readers an email with any and every marketing message you want delivered. After all, it’s fairly inexpensive and gets your brand in front of them, right? I encourage you not to, and here’s why.

FOR IMMEDIATE RELEASE:

In 1999 money was pouring into e-commerce sites that didn’t yet exist. The ‘burn rate’ of the investment in programming and marketing was how the market was judging these almost-startups.

It’s easy to understand why content marketing is a hot topic lately. Few marketing strategies help brands demonstrate knowledge and expertise more clearly than crafting original content your readers find valuable. And with as much time as people spend in front of their email inbox today, email almost always makes sense as a vehicle to deliver that content. However, before you launch an electronic newsletter or other email marketing effort, you should be familiar with the CAN-SPAM Act.

Microsoft Powerpoint and its counterparts are spoken of in hushed whispers among graphic designers.

Contrary to popular belief, I actually know that I don’t know everything. That’s the first step to realizing you need a higher power in marketing. That higher power? Research. Research findings are like the marketing gods handing you a how-to guide for reaching your target audience.

In the past, green screens have been associated primarily with big name movie studios with high budget productions or perhaps your local weatherman. But in the wise words of Bob Dylan, the times, they are a changing! With user-friendly video software and less expensive materials, green screen production is now a viable tool for the general marketing community. There are many unique and interesting ways to utilize a green screen into your strategy and there are times it ‘s just best to avoid. Here’s our top 7 scenarios that we’d suggest a client consider for a green screen shoot.

The fact is people care very much about logos. If you’ve ever read the dialogue around a major company’s rebrand, you’ll quickly realize this. Here’s an example of the firestorm that has been Tennessee’s state government rebrand. And don’t get me started on the rumors of the rumors of the Thunder logo being redone. We all know that was a misstep (it’s ok, I bought the t-shirts too). And contrary to what those comment sections say their 5 year-old probably won’t be able to make a logo that will work for you. The point is, logos are important to people and businesses. They are tasked with the job of representing a company, team, community or initiative in a simple yet unique form. That isn’t an easy nut to crack.

As much as copywriters love creative control, we learn quickly that we're neither owed it nor are we likely to receive it. However, there's one medium in which writers potentially can let their voice be heard: radio.