VI Marketing and Branding Wins National ADDY AwardA couple months ago, a group of us flew to Las Vegas for the National ADDY awards. ADDYs are the American Advertising Federation awards recognizing the best in creative advertising over the past year. All entries start at the local level and if you win at one level, you advance to compete at the next level: local (Oklahoma City office), regional (10th District, Texas, Oklahoma, Louisianna and Arkansas) then on to national.
Here’s the best part. It felt like we belonged. Everyone we bumped into was cool to a fault. The environment was set up to accommodate every shop, no matter the size. And the work on display and on-screen during the show was, in a word, inspiring. The National ADDYs are a BIG deal.
We won for an animated intro we did for the Oklahoma Tobacco Settlement Endowment Trust. This animation told the story of big tobacco from the 1930s to the late 1990s. Lots of research, art direction, editing and special effects went into the making of this piece. Some of the team responsible came along for the award ceremony and I’m pretty sure everyone came away as impressed as I did.
There’s only one problem. Once you go, and see your name up in lights, it’s like Lays potato chips – you can’t have just one. Save us a seat, National ADDYs. We’ll be back.