What a Quality Score Means for Your Google Paid Search Campaign
A successful
Paid Search campaign is one of the best ways for a business to significantly increase qualified website traffic and drive conversions.
Your Business Suffers From Inefficient Multitasking
Recently I became aware that I was behaving in a way that was disruptive to those around me. I was being my normal, multi-tasking self. Which means, essentially, I was in a meeting, answering emails, addressing people who popped into the meeting momentarily for a “quick solution” to something.
Why Your Personal and Professional Brands Are the Same
If you are a CEO, a Chief Innovation Officer, a successful entrepreneur, in an upper management position, an actor, musician, model or television personality, a political figure, a leader – if you have a public brand – you better know, and be living your personal brand every day.
Why a Large Marketing Agency Is Your Most Cost Efficient Option
In the early 1990s there was a national trend toward hiring boutique advertising agencies. It didn’t last too long because national brands soon found out that they couldn’t get by on the slim resources that these specialty shops provided.
Gathering Customer Feedback Through Online Panels
Utilities have the blessing and the curse of being in fairly constant communication with their customers.
7 Steps to Hiring the Right Agency for Your Business
Our company doesn’t respond to a lot of Requests for Proposals (RFPs) these days. The benefit for the issuer of the typical RFP is that you are attempting to source a product at the best possible price, under the assumption that the deliverable is generally the same from wherever it comes.
How Marketing Automation Can Make Your Business Smarter
Marketing automation has finally reached its way to all marketers. Software tools that were for so long only available to the Fortune 100’s and top .com’s like Amazon are now available to all of us.
Why Your Business Should Switch from B2B to H2H Marketing
As soon as you throw out a term like “B2B marketing”, everyone in the room starts yawning. However, when it comes to marketing something like a utility, businesses are a target that can't be ignored.
5 Tips for Simpler Communication with Your Customers
I recently attended a conference called the Financial Brand Forum to learn more about where the banking industry is headed and how to more effectively market financial institutions.
Digital Display Strategies in a Mobile-Friendly World
In 2014, 90.1% of US adults were mobile phone users, with 62.2% being Smartphone users. The number of Smartphone users has increased by 80% since 2011.
How Research and Your Marketing Strategy Work Together
Is research overrated?
