When creating a website, it is important to understand your audience and to make sure that you create an easy experience for each user. Many types of users come to a single website, but very few of those users have the same goal when they arrive.

Businesses should never underestimate the cost of a poor reputation. And although that has always been so, it is even more so in today’s business world where online reputation management is almost paramount to success.

Brainstorming seems like such a simple concept, just pull a few people into a room with a white board and start throwing out ideas, right? It’s not always that easy. People often come in with a lot of things on their mind and aren’t always in the zone to just start shouting out great ideas. Time of day, people’s moods, group dynamic, schedules, preparation, etc. are all factors that can either positively or negatively affect a brainstorm.

Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing.

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead.

So you’re a marketer on Pinterest and you either have access to Promoted Pins or you are on Pinterest’s waiting list - maybe you’re not sold on the idea quite yet.

Not sure where to place the call-to-action button on your new landing page to increase engagement? Or are you wondering what email design will result in a higher click through rate? 

I owned encyclopedias growing up. This is not important outside of the fact that until I reached high school the internet wasn’t something I thought of for research. It wasn’t a reliable source and the databases that now exist hadn’t been created.

I consider myself to be a competitive person. Perhaps too competitive in some instances. As a kid, I couldn’t practice free-throws without tracking what percent I hit. As a waiter, I always knew my per-check average. As a runner, I timed every session with the objective of beating my previous time at that distance. I’ve never been a ‘do the best I can’ type of guy because that’s subjective. You can’t measure it.

Twitter brushed off Meerkat last week and released their live streaming app Periscope to the masses, eclipsing the market Meerkat was carving out for itself. Sadly, Meerkat is like the popular kid who won prom king/queen, graduated from high school and now everybody moved on after finding themselves in college and barely thinks about it.

Why should your company have a presence on LinkedIn?

Buyers are 50% more likely to purchase from a company they follow on LinkedIn, and 80% of LinkedIn members want to connect with companies (according to a study by Linkedin).

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns.