My parents used to love Bob Hope. Thought he was the funniest man alive. Full confession - I never thought he was funny. On the other hand, I love Steve Martin, Monty Python and Jim Gaffigan. While my kids think all of them are relatively amusing, they prefer more outrageous, sometimes shocking, humor.

Content Management Systems (CMS) have been a common component of most website builds for the last decade. They allow for basic content updates that make small changes very efficient, like editing a few words on a page or changing a phone number. 

Working in media planning and buying I was forced to realize something I had rejected my whole life - sports are important and valuable. While time-shifted viewing continues to rise, sports are viewed live 99% of the time. 

P.T. Barnum coined the phrase: “The Greatest Show on Earth” (GSOE), and probably in the early 1900’s, his traveling collection of elephants, acrobats and freaks probably was.

Financial services marketing is slow to change. Consumer desires are not. That provides opportunity for financial institutions that can mentally separate the stifling government rules and regulations from their core offering. To be frank, to have more of a ‘can do’ than a ‘can’t do’ attitude.

FOR IMMEDIATE RELEASE:

Remember the Master Lock television spot where they fire a bullet through a lock and it stays closed? The tagline was Tough Under Fire.

FOR IMMEDIATE RELEASE:

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984.

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?

For most in sales or marketing, trade shows are like the lottery. You buy that booth space before the deadline, wait for the big day, and then…..hope. Hope that you’re in a great traffic area. Hope that your smile is especially attractive. Hope that several new prospects came to the show, just to see someone exactly like you. AKA, you hope that you get lucky. Just like picking the right lottery numbers.