Recognizing the Brand That Never Sleeps

October 1989 wasn’t the best year to start a marketing firm considering the stock market was still trying to climb back to pre-Black Monday levels from 1987. The economy was tight, making marketing budgets tighter.

Posted Dec 4, 2014

Privacy in a Social World: Why Privacy Matters and What Social Platforms Like Twitter are Doing to Protect Users from Themselves

The expectation of privacy and its influence on how we communicate is a major topic of discussion and debate. 

Posted Dec 2, 2014

Power to the User

It’s a fact – the types of devices accessing the Internet are constantly growing. It’s empowering for the user, but it puts a strain on developers and designers. 

Posted Nov 22, 2014

The 5 Ingredients to a Great Idea

Is there a formula for great ideas?

Posted Nov 21, 2014

VI’s Carne Diem Chili Cook Off Raises Thousands for United Way

FOR IMMEDIATE RELEASE:

Posted Nov 18, 2014

National "Excellence in Integrated Communications" Award - VI Marketing and Branding

The nation's most prestigious Public Relations organization, Public Relations Society of America (PRSA), awarded VI Marketing and Branding the Silver Anvil for "Excellence in Integrated Communications." During the spring of 2013, the Drought Monitor showed Colorado in moderate to exceptional drought conditions.

Posted Nov 13, 2014

The Bane of SEO’s Existence

Search engine optimization is dead. At least, that’s what critics, naysayers and haters would tell you. Each time there’s a major algorithm update, they all jump at the opportunity to stir up some controversy. SEO is not dead, however. In fact, SEO is very much alive and well. That’s not to say that SEO hasn’t evolved.

Posted Nov 13, 2014

The Beginning of the End for Group-Based Marketing

I just finished reading up on Facebook's re-release of Atlas and if you are someone who works in the marketing industry - you really need to be paying attention.

Posted Nov 12, 2014

How pizza gets personal

So, Pizza Hut is the latest restaurant to throw their pie into the ring of reinvention.

Posted Nov 10, 2014

Old School Tactics are Ridiculousness

There's a show on MTV that I like to watch - it's called Ridiculousness. It's a modern day video bloopers show. Along with the host, Rob Dyrdek, I often find myself asking 'What did you think was going to happen?' I wonder if they really thought it through before ice skating behind an ATV, or leaping from the balcony into the hot tub. Did they expect to end up on TV looking like a poor planner?

Posted Nov 5, 2014

VI Marketing and Branding Builds Out Its Marketing Team

FOR IMMEDIATE RELEASE:

Posted Nov 3, 2014

The difference between HTTP and HTTPS

More and more consumers are concerned with online security. Websites are now using additional protocols to ensure safe browsing. This can leave website owners wondering what they can do to make their websites secure. Check out the questions below regarding SSL Certificates and website security.

Posted Oct 29, 2014