You've probably heard of the "4 Ps", but have you heard of the "4 Rs"? If you can deliver the right message to the right person at the right time on the right device, you will be rewarded with a sale. Before recent advancements in data collection, most marketing strategies were based more on intuition than information. And if we did have information, it was probably more along the lines of simple demographic information like age and income.

Target demographics are fundamental to the marketing world. Know the age, gender and locale of the intended recipient of the message and you're in the ballpark, right? Actually, you're in the universe, but probably not even in the same city as the ballpark.

In the largest update of its kind since the launch of Panda in early 2011, the newest version of Google's algorithm is said to have affected 7.5% of English language search queries. Panda 4.0 has worked its way through millions of websites, penalizing some top players like ebay.com, biography.com and retailmenot.com.

Gasp… can’t breathe… air is so thin… plus I’m FREEZING! Is the climb to the Grand Peak really worth it???

Behind me I hear our fearless leader Erica Rockenstein, also known as E-Rock, yelling “Go! Go! Go! We have to show the businesses of Colorado what we are made of!”

DENVER, COLORADO — VI Marketing and Branding won the top honor, the Grand Peak, in the Colorado Chapter of the American Marketing Association’s annual marketing awards, held on June 5, 2014, at the Wings Over the Rockies Air and Space Museum.

For the past 8 years, Facebook has been stealing designs and strategies from Twitter. It's now Twitter's turn to return the favor.

I’ve never been one to highlight personal certification, accreditation, education, and other monikers that are supposed to suggest credibility in a given field. Especially in marketing, what you learn in college doesn’t translate directly to job qualifications. You can have a marketing, advertising, or public relations degree and not be very good at any of them. 

VI Marketing and Branding builds brand through digital expertise and B2B marketing niche

KANSAS CITY, MO – VI Marketing and Branding walked away from the Kansas City Business Marketing Association’s Fountain Award Show with awards in public relations, print collateral, search engine optimization and website design.

I want to talk about you, your brand, and what we have all come to expect from the two. You’re either in for a pat or the back, or a slap in the face; I don’t know which. But first, we need to talk about Kevin Durant (because it’s playoff time) and a dead Greek guy (because his beard was probably amazing). We’ll get to you, I promise. Stick around.

As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift.

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, you won’t (and shouldn’t) believe me. It’s a claim, not a brand position. That’s the point of content marketing. Produce ‘content’ that proves your brand position.