Here’s My Beef With Organic Content

Had a discussion with some smart people the other day. Turns out that when your favorite supermarket places food on the shelf marked “organic," they may actually be stretching the truth. Many pesticides and a few steroids and related toxins may still be used in some of this organic food. 

Posted Jan 21, 2015

How Much Does a Website Cost?

It’s official! As of 2015, everyone has a website. Every company, every brand, every entity ever is now on the World Wide Web. With the introduction of cost-effective tools, like Wix and Squarespace, people have begun building good-looking websites for cheap.

Posted Jan 20, 2015

Turning the Tables on Big Tobacco

“I have not been involved and cannot imagine being involved in anything with greater import than the tobacco litigation.” This thought, articulated by former Attorney General of Oklahoma Drew Edmondson, sums up the experience of those involved with some of the proudest chain of decisions in Oklahoma history.

Posted Jan 15, 2015

3 Ways to Take Creativity

You aren't creative are you?

Posted Jan 8, 2015

7 Marketing Predictions for 2015

As a kid, I always wanted to play cards with a deck that included the Joker. We used it as our wildcard, meaning that we could determine it to be whatever card you wanted it to be. Some might say that the Joker leveled the playing field, giving lesser players a chance at the game.

Posted Jan 5, 2015

Create a Social Media Plan for Results

Think back to when your business began using social media - what were you trying to achieve?

Posted Dec 23, 2014

Misconception: Creativity = Artistry

HOW Interactive Design Conference in lovely San Francisco and in one of our sessions we were asked this question. I’ll tell you I immediately thought of our very own Kregg Lee. The dude can flat out draw.

Posted Dec 19, 2014

The Best and Worst Rebrands of 2014

2014 saw the “rebranding” of several major consumer companies. From carb-loaded restaurant concepts to antiquated technology retailers. It’s apparent that there are just as many sophisticated marketers successfully repositioning companies, as there are people who still don’t understand the difference between a new logo and a revised brand.

Posted Dec 17, 2014

VI Marketing and Branding Adds Marketing Strategist

FOR IMMEDIATE RELEASE:

Posted Dec 15, 2014

VI is VI

Hopefully you read this headline several different ways. That was intentional. In the past we have, mistakenly, been called “6” Marketing and Branding due to “V and I” being misinterpreted for the Roman numeral “6”. Lately that seems strangely apropos. VI Marketing and Branding was recently recognized as the “6th best workplace in Oklahoma” for small businesses.

Posted Dec 12, 2014

11 Tips to Prepare You for a Public Relations Crisis

Every company needs a crisis communications plan.

Posted Dec 9, 2014

Do You Own Technology or Does Technology Own You?

Do you own technology or does technology own you? One of my favorite things to do is to walk through our office and talk marketing with our smart staff. One day last week, I got sucked into a discussion on technology, the many benefits and corresponding evils. As a marketer, it pays to pay attention to the powerful millennials and their technology habits (addiction). 

Posted Dec 8, 2014