Before you dive in, catch this episode of Grape Marketing for a grape review of this topic. 

I’m sure we’ve all heard the phrase “Content is king.” In fact, it was Bill Gates, way back in 1996, who first stated that fact in an article he wrote of the same name. Now almost twenty years later, we can see that Bill Gates’ prophecy has indeed come true.

Instagram has been around long enough to be a familiar platform with both personal and professional use. It’s like a perpetual art gallery from the mundane, the selfie, incredible photography, artwork and so much more.

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers.

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?

The brackets are filled by the laptop with care,

The ball is tipped and March Madness is here.

As the NCAA markets its gem in the gym,

Three weeks of hoops and messaging we’re about to suck in.

FOR IMMEDIATE RELEASE:

I’m sure you’ve either read or heard of the book, “The Purpose Driven Life” which was incredibly popular back in the early 2000s. 

When people think of social media for a business, the typical thoughts that arise are “Get 10% off your meal if you retweet this!” or “LIKE this post to be entered into our contest to win an iPad!” or maybe “Check-in for a discount,” while those may be appropriate for some businesses (occasionally), they are not on point for all businesses.

Ask any Marketing 101 student and they will tell you that conversion is the key performance indicator (KPI), but ask a handful of Marketing Managers what they consider a “conversion” and the answers are as diverse as the industries and services they manage.

What sets digital apart from all other media? What makes it one of the most cost-efficient media tactics? The answer: Trackabiity. Because of its trackablity, digital media can be optimized as the campaign is running to insure the effectiveness of the campaign.

We all have that old t-shirt that is so comfy we don’t want to get rid of it. But after awhile, it probably doesn’t fit anymore or starts getting holes in it. The same goes for your target market.