The making of the 2013 OU Football Intro Video (Behind-the-Scenes)

For the 14th straight year, VI Marketing and Branding took the reigns in bringing goosebumps to 85,000+ in Gaylord Memorial Stadium, beginning each home game with the now famous OU Football Intro Video aptly named "There's Only 1 Oklahoma".

Posted Sep 6, 2013

Tis The Season

Forget Christmas, if you ask me fall premiere season is the most wonderful time of the year. As the leaves begin to change I get excited to see what all the major networks have gifted me with this year. The last few years I’ve come away with some great gifts in the form of shows like New Girl, Once Upon a Time and Mindy Project.

Posted Aug 27, 2013

Is VI Marketing and Branding Juicing?

After Doubling Business And Killing The Award Circuit –
Many Suspect PED’s Behind Agency’s Huge Success.

Posted Aug 12, 2013

No Such Thing as a Free Lunch – But the Ride Is!

Tomorrow (Friday August 9) there will be a social media event in downtown Oklahoma City that is unlike any we’ve seen.

Posted Aug 8, 2013

Changes and Growth in Online Education

Do you remember using an encyclopedia (the physical books) to write a paper? Have you used a card catalog? Were your main computer experiences in elementary school playing the Oregon Trail? Now imagine how outdated that would seem to a teenager today.

Posted Jul 24, 2013

The VI Guide for dressing for an interview

What should you wear to an interview?

Posted Jul 22, 2013

Social Media Drives People Back to Live Viewing and Advertisers Rejoice!

When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place.

Posted Jul 7, 2013

Digital Marketing Meets the Mobile Revolution

The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.

Posted Jun 26, 2013

Don’t be afraid to be cool.

Here’s a question- what has your bank done for you lately? Keeps your balance correct? Makes sure to deduct your car payment on time don’t they? Got a really cool debit card design…. Satisfied? Now that I bring it up, you’re probably not.

Posted Jun 25, 2013

It’s Not for Robots Anymore

Ever met a business executive who watches Jimmy Fallon? Know a CEO that’s on Pandora? Seen one laugh? Cry? Even yell? Then why do marketers refuse to understand that business people are some sort of non-human entities that we must take a serious (aka BORING) approach to when we’re trying to sell them some sort of business related service?

Posted Jun 21, 2013

Agency Life: Really?

One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.

Posted Jun 19, 2013

Businesses on Facebook: What's Not to Like?

For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don't "like" many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services I want to keep tabs on, and those that tend to have more to gain than loss by injecting a little personality into their posts.

Posted Jun 18, 2013