The Super Bowl is considered advertising's biggest day. Some brands put forth their biggest effort on Super Bowl Sunday. In fact Master Lock used to spend it's entire budget that one day alone (remember the lock that survived the bullet spot?). My hope is that more (all) of those involved in the game this year will make it marketing's biggest day.
I admit it. The first time I see a great commercial, I'm hooked. Like a heroin addict. I'm surfing YouTube, checking their website, even blogging about it. Case in point - the new Jeep Grand Cherokee spot. You know, the one sporting the copy that makes you proud to be American.
Everybody loses in the recent Tonight Show debacle: Leno loses his street cred because his primetime show was cancelled after four months. Conan loses because late fringe programming is less important now than when Fox offered him all the gold at APMEX.com six years ago.
Super Bowl spots are going for a reported $3.3 million this year (although the average figures to be under $3M when all deals are considered)! Bud and Pepsi and GM are out this year. CareerBuilder's in again- with something risqué no doubt (PR ploy). E-Trade is running again too. Apparently, Bud's back in (ploy to come in late?).
A Michigan television station has begun running local obituaries. About $100 gets your Aunt Tilley's mug on the tube and on the station's website as well. Apparently, the passing of 3 of the 4 daily newspapers in the viewing area prompted requests from grieving widows.
A recent research study by Nielsen revealed that the decline in television viewing has leveled off while other media continues to rise in usage. This means a few things: 1) Television is not dying (it never was) 2) Overall media consumption is on the rise. Much of the average person's free time today is being spent consuming media.
In a time when content is king, I'm surprised to see all of the layoffs in editorial departments at news organizations. If revenue is down, you can't eliminate those people that produce what you sell. Sure, that's an over-simplification of the issue. But news and information is what they sell.
Every market condition provides opportunity. We’ve discussed, many times already, the obvious opportunity to increase your market share while your less informed competitor pulls way back on their marketing. But, some opportunities provide for increased revenue immediately.