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Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

Posted by Jennifer Manning on Jan 11, 2018

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

The (Positive) Effects of Cause-Marketing Campaigns

Posted by Bob Lausten on Dec 21, 2017

Have you ever purchased a pair of Toms shoes? Or Warby Parker glasses? Remember when the Honey Nut Cheerios bee disappeared from cereal boxes? Or that one time you were waiting in line at Walgreens and you noticed a large poster of Ben Stiller wearing a red clown nose behind the register?

How To Use Cross-Promotion to Increase Sales Next Year.

Posted by Leslie Denner on Dec 13, 2017

Remember the adorable scene in Finding Nemo where Nemo and his dad nestle into their sea anemone homes for safety? It reveals a biological interaction between two organisms living in close physical association, referred to as symbiosis.

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Is Cause Marketing Right for Your Brand?

Posted by Claire Douthitt on May 12, 2017

In February, SNL hilariously parodied the world of advertising and marketing with the “Pitch Meeting” sketch. In the skit, Alec Baldwin and Aidy Bryant are two ad execs, pitching Cheetos against a rival agency. In increasingly tone-deaf creative proposals, the duo appropriates one social issue after another, trying to prove their cultural relevancy while completely losing sight of the product.

 

 

The skit made me laugh and cringe, but it also made me think about the difference between supporting a public issue and exploiting it, and when and why brands should attach themselves to social causes.

The When Where and Why of Social and Commercial Marketing

Posted by Lindsey Funk on May 23, 2016

Not to be confused with social media marketing, social marketing is marketing that’s goal is to influence (and change) the behavior of a target audience and, ideally, the social norm.

Tips Your Business Needs to Join the Community You Serve

Posted by Hayley Cacioppo on Jul 1, 2015

These days’ consumers are interested in how companies interact with the world around them. They wonder if brands truly deliver on the promises that they make or if, maybe, just maybe, those words are just words.

How a Utility Can Engage the Millennial Customer

Posted by Shannon Williams on Jun 30, 2015

By 2020, millennials will account for 1/3rd of the adult population. Understanding the wants and needs of the millennial customer will be critical to the future of utility marketing. Compared to older generations, millennials are more socially conscious, with 83% distrusting large corporations.

4 Steps to Having a Productive Brainstorm

Posted by Lindsey Funk on Apr 22, 2015

Brainstorming seems like such a simple concept, just pull a few people into a room with a white board and start throwing out ideas, right? It’s not always that easy.

How Twitter’s Unique Features Get You More than Views

Posted by Gentry McKeown on Apr 20, 2015

Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing.

Purpose Driven Branding: Is It for You?

Posted by Shannon Porter on Mar 16, 2015

I’m sure you’ve either read or heard of the book, “The Purpose Driven Life” which was incredibly popular back in the early 2000s.