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Is Cause Marketing Right for Your Brand?

Posted by Claire Douthitt on May 12, 2017

In February, SNL hilariously parodied the world of advertising and marketing with the “Pitch Meeting” sketch. In the skit, Alec Baldwin and Aidy Bryant are two ad execs, pitching Cheetos against a rival agency. In increasingly tone-deaf creative proposals, the duo appropriates one social issue after another, trying to prove their cultural relevancy while completely losing sight of the product.

 

 

The skit made me laugh and cringe, but it also made me think about the difference between supporting a public issue and exploiting it, and when and why brands should attach themselves to social causes.

The When Where and Why of Social and Commercial Marketing

Posted by Lindsey Funk on May 23, 2016

Not to be confused with social media marketing, social marketing is marketing that’s goal is to influence (and change) the behavior of a target audience and, ideally, the social norm.

Tips Your Business Needs to Join the Community You Serve

Posted by Hayley Cacioppo on Jul 1, 2015

These days’ consumers are interested in how companies interact with the world around them. They wonder if brands truly deliver on the promises that they make or if, maybe, just maybe, those words are just words.

How a Utility Can Engage the Millennial Customer

Posted by Shannon Williams on Jun 30, 2015

By 2020, millennials will account for 1/3rd of the adult population. Understanding the wants and needs of the millennial customer will be critical to the future of utility marketing. Compared to older generations, millennials are more socially conscious, with 83% distrusting large corporations.

4 Steps to Having a Productive Brainstorm

Posted by Lindsey Funk on Apr 22, 2015

Brainstorming seems like such a simple concept, just pull a few people into a room with a white board and start throwing out ideas, right? It’s not always that easy.

How Twitter’s Unique Features Get You More than Views

Posted by Gentry McKeown on Apr 20, 2015

Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing.

Purpose Driven Branding: Is It for You?

Posted by Shannon Porter on Mar 16, 2015

I’m sure you’ve either read or heard of the book, “The Purpose Driven Life” which was incredibly popular back in the early 2000s. 

Go Dewey Go! VI's Award-Winning Water Conservation Campaign

Posted by Shannon Porter on Jun 19, 2014

Erocka-210x210Gasp… can’t breathe… air is so thin… plus I’m FREEZING! Is the climb to the Grand Peak really worth it???

Behind me I hear our fearless leader Erica Rockenstein, also known as E-Rock, yelling “Go! Go! Go! We have to show the businesses of Colorado what we are made of!”

Creativity Is Key When It Comes to Engagement Strategy

Posted by Julia Chasen on May 7, 2014

As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.

Twitter's Big Update Changes Platform Look and Feel

Posted by Casey Cornett on Oct 31, 2013

If you've updated your Twitter App recently you might have noticed a few changes:

  1. You no longer see photo links "pic.twtitter.com/39487848927" in the tweets uploaded via Twitter Native (Twitter.com / Twitter app)
  2. You see the symbols for "Reply" "Retweet" and "Favorite" embedded into each tweet for easier use
  3. You see some photos (those uploaded via Twitter Native) without clicking on the tweet