An elevator speech is an old-school term for a timeless concept. People don’t even talk on elevators anymore, unless of course they’re on their phones talking to someone not on the elevator.

Every marketing director faces the challenge of defending resources – whether it’s making the case to add in-house talent or justifying the need for more marketing dollars. When you’re being asked to do more with less, these are dreaded conversations.

You enjoy surfing the web. You like finding a quick answer to those random questions you have (Example: How tall is the tallest mountain?). You expect to easily find the top-rated restaurants near you. You assume a site ranking on the first search engine results page will be related to your search.

Long gone are the days of filling out a deposit slip at your local brick-and-mortar branch or meeting with your advisor in person to discuss your portfolio. As technology continues to evolve and consumer expectations for more personalized and efficient services grow, it’s crucial to keep up with trends, even in banking.

I used to think a lot about becoming a rock star. But after years of not doing anything rock stars do to become rock stars, hence I am not one.

Today, Marketing Directors should be expected to provide quantifiable evidence that their marketing efforts are contributing to real business outcomes. And, as agency partners, we need to be tracking our work so we can wisely advise you, our clients, where to invest in order to be successful.

Most people are passionate about something. Many people are passionate about several things. And then there’s Leslie Denner, who’s passionate about almost everything. Call it a passion for living.

LinkedIn makes headlines in the marketing world for their advertising capabilities about as often as often as Kevin Durant misses a free throw (seldom). But, in the past month, LinkedIn packed their bags and headed toward an easier path to success (also like Kevin Durant).

What does it take for a brand to earn your loyalty? Meeting all of your expectations? Exceeding them? A loyalty program? There's no doubt that loyalty programs can be of tremendous value to marketers. But, developing the program and getting people to join it is just the beginning of the challenge.

Identifying the right players for your internal marketing team can be a painstaking process, but it’s arguably one of the most important decisions you’ll make. Even the best employees, however, need a clear understanding of your expectations, processes and goals to operate successfully.

FOR IMMEDIATE RELEASE: