A lot of marketing messages ask people to choose one product or a service over another. But what if customers don’t have a choice? What if they are stuck with a product or service for better or worse?

Sometimes you run across a guy who’s just “one of those guys.” They’ve done it all, done it better than everyone else, and then done some more. No matter how cool your life has been or how great your stories are, his are cooler and better.

You see it everywhere you go – someone with their head down looking at their mobile phone, right? You can’t even go to dinner or a meeting anymore without people making sure their phones are visible. Being 100% attentive and in tune with the company around you is now a thing of the past, because the minute that phone vibrates or rings, people jump at the opportunity to check it. And in the words of Eminem, it can leave you screaming “Snap back to reality.”

Lunar marketing — brands in space. It’s inevitable. Maybe not in 2017. But 2018 seems more promising, right Elon? Until then, we can only focus on the marketing trends happening now… and in the nearer future.

Search engine optimization (SEO) and paid search (PPC) have a lot in common, considering each product's goal is to rank well within the search engine results page. SEO is all about providing the content and resources users are looking for while abiding by search engine algorithms, whereas paid search is advertising within the sponsored listings of a search engine and paying each time the ad is clicked. Each product is unique in its own way, yet complement each other when they’re working together! Here, we’ll highlight the benefits that occur when these products are integrated. You'll see that SEO to paid search is like the peanut butter to your jelly, the yin to your yang or the gin to your tonic, if you will.

Which consumer brand do you associate with your bathroom? Is there one? There seems to be a dominant brand or two that is associated with most things in our everyday lives: Del Monte or Libby's in the pantry; Maytag or Whirlpool in the laundry room; LG, Samsung, Sony in the den. There are a few that receive heavy consideration in each instance.

Is there anything brands want more than happy customers – customers willing to tell their friends about your great company, quality products and exceptional service?

Spring Training 2016 came around and Chicago Cubs manager Joe Maddon stood up in the locker room and announced, “This year, we’re going to try not to suck.” The simple phrase ended up in hashtags, on t-shirts and was coined as the team’s motivational slogan that carried them and loyal fans through their historic year.

User experience, design and data tracking are a few main factors in today's 2017 fast-paced marketing world, and knowing it's time for an overhaul can be a difficult thought to grasp. Does your business need to hit the update button with your domain? Possibly, but these 10 signs are good indicators you need to be thinking about your next steps.

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Today, all utilities are treated equally, which is not necessarily something utility companies are all that excited about. Why? A utility company is compared to every other industry or company their customers interact with.

In recent years, crises are no longer a question of if, but when. Research shows that companies today have an 82% chance of experiencing a corporate disaster, defined as a whopping 20% loss of market value, within a 5-year period. 20 years ago, the likelihood was just 20%, a consequence of the rise of social media and the open flow of information on the internet.