When you’ve been in the PR game as long as I have (why bother with the math), sooner or later you end up publicizing about everything there is to promote. I’ve had a few wins along the way:

FOR IMMEDIATE RELEASE:

OKLAHOMA CITY (August 1, 2016) – VI Marketing and Branding, an integrated marketing firm with offices in Oklahoma City, Colorado Springs and Kansas City, has added marketing coordinator Marissa Dodson, traffic coordinator Hannah Slater, social media coordinators Harold Storey and Alex Taylor, production artist Katie Garrison and SEO coordinator Sara Naatz.

Learning the craft of filmmaking is an ongoing process. It encompasses many different disciplines ranging from organizational skills, writing, camera, sound, editing, production design and many more. So which one is most important, and how does one teach filmmaking to a group of sixteen high school students over the course of two short weeks?

I’m a research nerd. Focus groups, surveys, interviews – you name it. Research is crucial to any type of project that is going to be presented to a client. You never want to walk into a presentation without knowing what competitors are doing, or what consumers are interested in. That’s where in-depth interviews (IDIs) can help.

Every day the marketing world throws important statistics at us. We pay the most attention to that data that deals with consumer trends.

Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.

You should always optimize your website for search engines first, your users second.

Search engines are the ones that will be purchasing your products, so optimizing your site for these crawlers makes more sense.

From self-destructing message platform to full-fledged social powerhouse, Snapchat has proven that it’s here to stay.

(This blog is Part 3 of 3. Read Part 1 or Part 2)

"People are more loyal to their need in the moment than to any particular brand.” – Think with Google

Knowledge and experience are the building blocks for ideas. They’re your Legos. When you connect them, creativity blooms and ideas blossom. And the more Legos you have—the more you know and experience—the more opportunities you have to create something spectacular.

We should all know by now that digital marketing is no longer an option, it’s a necessity. However, the digital marketing world can be confusing and ambiguous, so how do you know what to do, why to do it and if it’s working? I’ve put together 3 questions you should ask your marketing team so that you can sleep better at night, put some important changes in place or find a new marketing team.