Not to be confused with social media marketing, social marketing is marketing that’s goal is to influence (and change) the behavior of a target audience and, ideally, the social norm.

Connecting with your customers becomes easy when you ensure you are offering words of empathy, not sympathy. While these two terms are frequently used interchangeably, they have very different outcomes.

Content strategy is ever-evolving. With each piece, marketers learn something new about their target and what motivates them.

Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.

A few months ago, Lowe's Home Improvement announced a new brand direction. Lowe's said that they wanted to communicate their passion for home improvement.  

You’re probably tired of opening your Facebook and seeing another post about Donald Trump. Yup, there’s another video of Hillary giving a speech and Bernie Sanders is doing the pointy thing with his hands. Welcome to the quagmire that is politics embracing the world of social media.

Heat mapping is a technology that allows us to test the usability of any website.

Nielsen has started providing monthly ratings data in the top 45 markets across the country. They began testing the new method in 2015 and began rolling out monthly books in January 2016. Data will be collected from a total of 70 markets (25 Local People Markets, 31 set meter markets and 14 code reader markets). The goal according to Nielsen is to see a higher number of homes using TV, fewer zero quarter hours day-to-day and week-to-week, an increase in morning and daytime broadcast viewership and an increase in cable network numbers. What does this mean for buyers?

Marketing today relies heavily on the production of content. With tactics such as social media or digital video it’s ever important to have as much content as possible to keep your brand enthusiasts coming back for more.

The pressure continues to mount for brands to stand out digitally among their competitors. A tactic that many have adopted to combat this pressure is email marketing. With almost 239 million email users in the United States, brands are able to capture their audience effectively.

What did you wake up thinking about this morning? Your busy day? Plans for this weekend? Your mother’s birthday gift? Whatever it was, it almost assuredly wasn’t the Zika virus, immunizations, or second-hand smoke.

FOR IMMEDIATE RELEASE:

OKLAHOMA CITY (April 11, 2016) – VI Marketing and Branding won 24 Gold, and 68 total Addy Awards at the 2016 Oklahoma City American Advertising Awards. VI picked up three more Gold and three more Silver Addys at the Colorado Springs awards two weeks later.