Content Marketing is an effective tool for the majority of marketers today. While the industry has developed ‘thought leadership’ strategies for decades, consumers' digital habits have pushed the practice forward and grown it exponentially- so it needed a new name as well. 

You’ve probably heard this already, but it bears repeating: The amount of time we spend as a nation each day engaging with digital video is increasing every year.

Over the past several years, there has been a tremendous increase in digital video consumption. Let’s take a quick look at some numbers that illustrate this point. eMarketer estimated digital video spending at approximately $7.66 billion in 2015, a 46% year-over-year increase. That amount is expected to reach $9.84 billion in 2016. Furthermore, an estimated 66% of the US population will consume some form of digital video in 2016.

FOR IMMEDIATE RELEASE:

OKLAHOMA CITY (March 24, 2016) – VI Marketing and Branding held it’s second annual Digital Media Summit last month in the company’s Oklahoma City headquarters.

The age old question: What should I be spending on my marketing?

It’s no surprise for decades the psychology of color has been evident in design. Color plays a significant role in so many marketing touch points including logos, product packaging and website design. How color is used and what colors are used in a design can literally raise blood pressures, cause tension, sway a mindset or even change one’s appetite.

I don't think I'm the best manager of people. It's not the "leading by example" part that I struggle with, or the teaching aspect that holds me back. I enjoy both of those things. It's the "labeling", "categorizing" and "establishing policies and procedures" part that hangs me up.

If you haven’t already incorporated LinkedIn to your 2016 social media strategy, you must, and there is still time. These benefits will have you wondering why you have waited so long.

Facebook developers need a vacation.

More than 205 billion emails are sent each day. Email isn’t only checked at the office anymore; people are using email everywhere and across all devices. Because of this, email is a tactic that simply cannot be ignored by marketers. While it is important for a business to use email to maintain a conversation with existing customers, it is equally as important to actively engage with a new customer base. When executed properly, business can use emails as an effective way to reach potential new customers.

Don’t get stuck with Panda, roll with it. Apparently this is Google’s method.