In May, Victoria’s Secret announced that they are not going to produce their catalogs any longer.  The retailer printed 300 million copies annually! Environmentalists hated them (I sort of liked them). 

To some people, being creative is a pipe dream. Raise your hand if you’ve ever heard someone say, “I’m not creative.” (If you’re the person who said those words, slap your hand across your face.)

I hate errands so much that I buy anything and everything I can online. With that said, any day that includes a trip to Target is a red letter one. Why? How?

Consumers are not stable or rational beings. We cannot be trusted to consistently make logical decisions.

Undoubtedly you haven’t been able to avoid all the buzz surrounding the HTML5 discussion (thanks Google). At VI we thought we'd take the opportunity to throw our unique perspective out into the world. This discussion is highly nuanced and can at times become extremely technical, so we are going to attempt to keep this simple and informative while still bringing something new to the table.

Facebook tells you that you sent 691 people to your website from Facebook this month! Congratulations! Go to Google Analytics (GA) to see what those visitors did and you’ll get a completely different answer – one that is much lower - so low that it wouldn’t be unusual for GA to only attribute 25-40% of the traffic to social.

As a young college student pursuing his degree, the scattered interests of my youth were narrowed down to one specific area of focus: Copywriting.

The term ‘insight’ has become a common phrase in modern marketing.  Generally, we want to know behaviors beyond media habits and shopping habits that influence purchases. 

We’ve all been there. We’re browsing Facebook on our smart phone to kill time and we come across an intriguing cat video. Our internal dialogue usually sounds something like this:

Since 1960, public relations is what wins elections. 1960 featured the famous Kennedy-Nixon debate, the first ever televised debate where radio listeners felt Nixon won but TV viewers overwhelming sided with Kennedy.

In 2013, Disney’s Frozen became the highest grossing animated film of all time. Advancements in computer animation have opened the doors for studios like Pixar, DreamWorks, and Disney to become powerhouses in the film and animation industry. But with technology constantly evolving, it begs the question, has traditional, hand-drawn animation become a thing of the past

FOR IMMEDIATE RELEASE:

OKLAHOMA CITY (May 25, 2016) – VI Marketing and Branding, an integrated marketing firm with offices in Oklahoma City, Colorado Springs and Kansas City, has added editor Beau Leland in Oklahoma City and SEO strategist David Shopmaker to its Kansas City office.