Content marketing isn’t going away. That’s because content is not a stand-alone service or strategy. And in the digital sphere, content combines all other aspects of digital marketing into one cohesive strategy — a way to embrace the digital environment in all its complexity.

It takes a lot of time and effort to acquire new customers, particularly in banking where it’s a hassle for people to move their money. You have to generate awareness of your brand, demonstrate why your products are better than competitors’, show how a better bank can improve customers’ lives and rely on bankers to gain (and keep) their trust.

Shopping for healthcare can be a scary experience for patients, and for many, they are entrusting their lives to surgeons and other healthcare professionals. For this reason, healthcare organizations often have difficulty knowing the best ways to connect with potential patients, especially because HIPPA regulations must also be adhered to.

He’s an award-winning designer at VI. He’s an acclaimed artist outside of VI. And he, Aaron Cahill, has comingled his passions to soon become an award-winning patron for his work on next month’s Plaza District Festival.

My friend P.M. likes to remind people that nothing happens until someone makes a sale. True enough. That sets a lot of things in motion for the operations of a company—no matter what was sold. 

I am a fan of Game of Thrones and The Walking Dead, so I am well versed in the art of avoiding spoilers. As technology grows and changes we must adapt – modern day media Darwinism. Unfortunately, for many Olympic viewers, they were not prepared for the growing trend in media coverage – NOTIFICATIONS (Spoil-ylmpics?)! Evil, evil notifications sent to your phone or pushed out on social media by local and national media to take away the joy and surprise of who would be taking home that Olympic gold.

I'm lucky enough to live during some of the most transformative periods in human history. When I was 10 years old, Atari introduced PONG to the world. People everywhere were amazed that you could play video games right on your TV! That same year, 1972, the first pay-TV network was launched: HBO. Thanks to HBO, cable TV would supplant over-the-air TV as the norm in just a few short years.

Back in the 1960s, advertising agencies in New York began noticing a dip in employee productivity on Fridays during the summer months when the hot summer sun caused people to shift into weekend mode before the workweek was over.

As a digital marketer, the importance of constantly monitoring and analyzing website analytics is vital in order to understand website traffic and make recommendations and optimizations to improve a campaign’s performance.

Napoleon Bonaparte, French political and military leader, once said “War is ninety percent information.” But, what if the information is wrong. Or formulated incorrectly?

Imagine an event so inspiring, creative, innovative, wild, galvanizing and entertaining that if you won an award at said event, you’d be impassioned enough to melt your award, infuse it in ink and tattoo people with it.

That’s the Cannes Lions for ya.

I'm a purist: a sports fan who enjoys sports, but tolerates company brands and ads in appropriate places like the stadium wall, on TV commercials during a break in the action, and on the shoes worn by my athletic heroes.