All Really? Blogs

Email Marketing: Don't Mail It In.

Chatbots. Facial recognition. Artificial intelligence. These days, marketing feels less like Mad Men and more like the handiwork of mad scientists. Our connected gizmos vacuum up data so marketers can target us with eerie precision. Am I the only one who doesn't want my TV watching me? Alas, I digress.

In a world that increasingly resembles Minority Report, an old-school marketing technology still reigns supreme. You guessed it. I'm talking about email. According to a survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric, the median ROI of email marketing is 122%.

 
Posted Aug 2, 2018

The Tangled Web of Net Neutrality

In December of 2017, FCC commissioners, led by chairman Ajit Pai, voted to dismantle net neutrality regulations. In the wake of that decision, Mr. Pai was dubbed "the most hated man on the internet" - so hated that earlier this year, death threats forced him to cancel his appearance at the Consumer Electronics Show. It wasn't the first time.

Posted Apr 10, 2018

5 Marketing Takeaways From Losing the Lottery

Woo-hoo! I won the Powerball!!

Posted Jan 15, 2016

Your Business Suffers From Inefficient Multitasking

Recently I became aware that I was behaving in a way that was disruptive to those around me. I was being my normal, multi-tasking self. Which means, essentially, I was in a meeting, answering emails, addressing people who popped into the meeting momentarily for a “quick solution” to something.

Posted Jun 22, 2015

The Oklahoma Joe's Rename Debacle - VI's Take on the Name Change (3 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

"Smoldering Joe's" - VI's Take on the Oklahoma Joe's Name Change (2 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

From Oklahoma Joe's to Joe's Kansas City - VI's Take on the Name Change (1 of 3)

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Posted Sep 18, 2014

Really?

Quiznos thinks a dirty-talking oven, new phallic sandwich, and overall erotic themed commercial makes me hungry? For a sandwich?

Posted Apr 15, 2009

Really?

OfficeMax just announced that they have come to realize that women are the primary purchasers of office supplies and are redefining their target as females 28-45.

Posted Mar 4, 2009