A/B testing has been around for years. If you haven’t started implementing A/B testing, today is a great time to start. Most email marketing platforms now offer some sort of A/B testing as part of their service. You can A/B test almost anything on emails and websites, but some of the most popular elements to test are: subject lines, headlines, CTA buttons and imagery. For the purpose of this article, we are going to focus on testing email subject lines to increase open rates.

That line from Field of Dreams was full of crap. You just built an expensive mobile app and no one has downloaded it.

User experience, design and data tracking are a few main factors in today's 2017 fast-paced marketing world, and knowing it's time for an overhaul can be a difficult thought to grasp. Does your business need to hit the update button with your domain? Possibly, but these 10 signs are good indicators you need to be thinking about your next steps.

We have all been there. The eureka moment when you have the idea for the next big thing: a mobile app that will rival Facebook, Uber and Angry Birds all in one. Now, it is very possible that you may not exactly be a mobile app developer, and in that case, it’s time to find someone to help you bring your idea to life.

People get excited about the idea of building mobile apps. But there are also a lot of really important questions that a business must ask to determine whether or not an app is the best route.

How much do you notice the fonts and typography used throughout the websites you visit and interact with on a daily basis? Facebook uses Helvetica, Instagram uses Proxima Nova and the New York Times predominantly uses Georgia. These fonts are applied through a line of code in the CSS of each site, that sets the “font-family: Helvetica, Arial, sans-serif;” for example. 

In 2014, 90.1% of US adults were mobile phone users, with 62.2% being Smartphone users. The number of Smartphone users has increased by 80% since 2011.

Not sure where to place the call-to-action button on your new landing page to increase engagement? Or are you wondering what email design will result in a higher click through rate? 

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers.

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?

Ask any Marketing 101 student and they will tell you that conversion is the key performance indicator (KPI), but ask a handful of Marketing Managers what they consider a “conversion” and the answers are as diverse as the industries and services they manage.