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5 Tips for Increasing Mobile App Downloads

Posted by Steve Donehue on Aug 2, 2017

That line from Field of Dreams was full of crap. You just built an expensive mobile app and no one has downloaded it.

10 Signs It’s Time for a New Website

Posted by Steve Donehue on Mar 13, 2017

            User experience, design and data tracking are a few main factors in today's 2017 fast-paced marketing world, and knowing it's time for an overhaul can be a difficult thought to grasp. Does your business need to hit the update button with your domain? Possibly, but these 10 signs are good indicators you need to be thinking about your next steps.

Is an App Right for You? 4 Questions to Help You Decide.

Posted by Steve Donehue on Jan 23, 2017

We have all been there. The eureka moment when you have the idea for the next big thing: a mobile app that will rival Facebook, Uber and Angry Birds all in one. Now, it is very possible that you may not exactly be a mobile app developer, and in that case, it’s time to find someone to help you bring your idea to life.

5 Crucial Questions to Ask Before Developing Your App

Posted by Marissa Dodson on Dec 6, 2016

People get excited about the idea of building mobile apps. But there are also a lot of really important questions that a business must ask to determine whether or not an app is the best route.

Typography on the Web: Fonts and How to Use Them

Posted by Megan Gessouroun on Sep 18, 2015

How much do you notice the fonts and typography used throughout the websites you visit and interact with on a daily basis? Facebook uses Helvetica, Instagram uses Proxima Nova and the New York Times predominantly uses Georgia. These fonts are applied through a line of code in the CSS of each site, that sets the “font-family: Helvetica, Arial, sans-serif;” for example. 

Digital Display Strategies in a Mobile-Friendly World

Posted by Kari England on Jun 1, 2015

In 2014, 90.1% of US adults were mobile phone users, with 62.2% being Smartphone users. The number of Smartphone users has increased by 80% since 2011.

4 Steps to Improve Website Performance Using A/B Testing

Posted by Hayley Cacioppo on Apr 14, 2015

Not sure where to place the call-to-action button on your new landing page to increase engagement? Or are you wondering what email design will result in a higher click through rate? 

Does Your Website Meet Google’s Newest Mobile-Friendly Guidelines?

Posted by Shannon Williams on Mar 25, 2015

Let’s start with the facts. According to Google adults spend an average of 141 minutes a day using mobile devices (cell phones and/or tablets). Of those seeking services 89% will use their mobile device to find service providers.

10 Digital Marketing Tips for Banks and Credit Unions

Posted by Steve Donehue on Mar 24, 2015

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.

Utility Companies are Winning on Social Media - Here's How

Posted by Erica Rockenstein on Mar 20, 2015

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?