Since the day I started tweeting, I’ve seen calculators that show me how much my account is worth. Generally, these are based on a ratio of how many people you follow to how many people follow you. They also consider your number and frequency of tweets, and the popularity of your content (number of favorites and retweets). We’re all familiar with the popular website and now app, Klout, which gives you a score ranking your social media influence. My personal Klout score is in the 30s – not too bad for a girl who neglects her Twitter 5 days a week. Barack Obama, for reference, has a Klout score of 99.
Do you remember using an encyclopedia (the physical books) to write a paper? Have you used a card catalog? Were your main computer experiences in elementary school playing the Oregon Trail? Now imagine how outdated that would seem to a teenager today.
The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.
I grew up with NFL films. Every Saturday afternoon I’d sit in front of our console TV and watch Steve and Ed Sabol deliver their rendition of a famous NFL championship game - written in classic, over the top prose. Their words and film production help make phrases like “the frozen tundra" and techniques like super slo-mo imagery popular and the norm in today’s high-tech, fast-fact society.
For years now, we’ve been writing about the importance of placing Television ads in live programming to avoid the DVR. With over 111.3 million viewers last year, the Super Bowl is obviously the ultimate opportunity to take advantage of a captive audience. That said, the question isn’t whether or not people are going to see this spot? The question is: Is the $4 million price tag worth it?
By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.
Google has added a new tool to their menu, " Google Play." Google has constantly updated its empire with new features, many of which stick around and change the way people using online technology and also many features that have completely flopped. One thing I have noticed, however, is Google’s latest trend of connecting all of its offerings - making it easier to see all the benefits Google has to offer.
If you are one of the 850 million users on Facebook, your experience on the social site is about to drastically change - beginning today.
Over the past two decades, VI Marketing and Branding’s fans have always discussed our content throughout Oklahoma City, but, until social media, we were unable to narrow down those VI “ambassadors".