What sets digital apart from all other media? What makes it one of the most cost-efficient media tactics? The answer: Trackabiity. Because of its trackablity, digital media can be optimized as the campaign is running to insure the effectiveness of the campaign.

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?

It’s official! As of 2015, everyone has a website. Every company, every brand, every entity ever is now on the World Wide Web. With the introduction of cost-effective tools, like Wix and Squarespace, people have begun building good-looking websites for cheap.

Do you own technology or does technology own you? One of my favorite things to do is to walk through our office and talk marketing with our smart staff. One day last week, I got sucked into a discussion on technology, the many benefits and corresponding evils. As a marketer, it pays to pay attention to the powerful millennials and their technology habits (addiction). 

The expectation of privacy and its influence on how we communicate is a major topic of discussion and debate. 

It’s a fact – the types of devices accessing the Internet are constantly growing. It’s empowering for the user, but it puts a strain on developers and designers. 

Apple’s new releases Tuesday just added to the running commentary in my head about how far technology will go to make us comfortable sharing even our most intimate information. At VI, it’s an important consideration, since we are a firm determined to test boundaries.

I’ve never been one to highlight personal certification, accreditation, education, and other monikers that are supposed to suggest credibility in a given field. Especially in marketing, what you learn in college doesn’t translate directly to job qualifications. You can have a marketing, advertising, or public relations degree and not be very good at any of them. 

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift.

I love to discover new, cool web tools, and see emerging technologies being used to craft really great user experiences. I get excited when I see things like the Arcade Fire and Google Experiment and think, “I wish I had built that!”.

It’s been a big few months for both Flipboard and Pinterest. The personal magazine creator, Flipboard released it’s latest update allowing users to buy products via Flipboard, create their own magazines and “flip” content from commerce websites using the new bookmarklet feature. An announcement that they have gone live on Windows 8.1 quickly followed the update.

When I was a kid, I always got my dad the perfect gift. Birthday, Father’s Day, Christmas, it didn’t matter. I know because he would say, without fail “Oh wow, it’s just what I wanted.”