We should all know by now that digital marketing is no longer an option, it’s a necessity. However, the digital marketing world can be confusing and ambiguous, so how do you know what to do, why to do it and if it’s working? I’ve put together 3 questions you should ask your marketing team so that you can sleep better at night, put some important changes in place or find a new marketing team.
Facebook tells you that you sent 691 people to your website from Facebook this month! Congratulations! Go to Google Analytics (GA) to see what those visitors did and you’ll get a completely different answer – one that is much lower - so low that it wouldn’t be unusual for GA to only attribute 25-40% of the traffic to social.
Contributing Author: Melanie Heser
Google recently announced a change to its search engine results page (SERP) that has ruffled some feathers in the marketing world. 36% of the paid results have been removed due to a format change that removes the paid results on the right-hand side of the page.
The digital landscape changes everyday, which makes it difficult to keep up, much less know what’s coming next. This isn’t an attempt at guessing new digital tactics, it’s a forecast for how I believe ideas and strategy will evolve over the next year.
Paid search. If you’re a part of the marketing/advertising community, chances are you hear these words at least once a day. According to the Internet Advertising Revenue Report, paid search accounted for 50% of total digital revenue in the first half of 2015. So what makes paid search so important and how is it beneficial to your overall marketing strategy?
I admit it, I'm old school. Early every morning I grab a cup of coffee and walk down the driveway with my hair sticking sideways to retrieve my morning paper before workout. But lately - as in the last few years "lately" - my routine has changed.
If you’re like other marketers, you’ve probably noticed that advertising is changing. Even though the first banner ad appeared 21 years ago, it seems the changes in digital advertising have recently been moving faster than the speed of light.
Video is one of the fastest growing social media tactics. It seems every platform is making it easier to create, view and share videos. With the introduction of Facebook autoplay, promoted videos on Twitter, Instagram video, Vine and Snapchat, other platforms are giving YouTube a run for their money.
If you're a business that still posts to Facebook and prays that your target demo will see it, just stop it. It probably has never worked and never will. And because it has never worked, you are probably in the camp that thinks social media doesn't work. Here we go. Strap in.
If you created a website for your business and don’t mind if no one is able to see the site due to the lack of visibility on search engines, then yes, no big deal.