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3 Questions to Ask About Your Digital Marketing Effort

Posted by Scott Gokey on Jun 24, 2016

We should all know by now that digital marketing is no longer an option, it’s a necessity. However, the digital marketing world can be confusing and ambiguous, so how do you know what to do, why to do it and if it’s working? I’ve put together 3 questions you should ask your marketing team so that you can sleep better at night, put some important changes in place or find a new marketing team.

Facebook’s Unaddressed Google Analytics Problem

Posted by Casey Cornett on Jun 9, 2016

Facebook tells you that you sent 691 people to your website from Facebook this month! Congratulations! Go to Google Analytics (GA) to see what those visitors did and you’ll get a completely different answer – one that is much lower - so low that it wouldn’t be unusual for GA to only attribute 25-40% of the traffic to social.

Google Wants Your SEO to Roll with the Panda

Posted by Melanie Heser on Mar 7, 2016

Don’t get stuck with Panda, roll with it. Apparently this is Google’s method.

What You Need to Know About Google’s New SERPs

Posted by Scott Gokey on Mar 3, 2016

Contributing Author: Melanie Heser

Google recently announced a change to its search engine results page (SERP) that has ruffled some feathers in the marketing world. 36% of the paid results have been removed due to a format change that removes the paid results on the right-hand side of the page.

The 2016 Digital Media Landscape

Posted by Scott Gokey on Feb 16, 2016

The digital landscape changes everyday, which makes it difficult to keep up, much less know what’s coming next. This isn’t an attempt at guessing new digital tactics, it’s a forecast for how I believe ideas and strategy will evolve over the next year.

4 Paid Search Tips to Better Leads and Lower Spending

Posted by Megan Salomone on Dec 9, 2015

Paid search. If you’re a part of the marketing/advertising community, chances are you hear these words at least once a day. According to the Internet Advertising Revenue Report, paid search accounted for 50% of total digital revenue in the first half of 2015. So what makes paid search so important and how is it beneficial to your overall marketing strategy?

The Latest News of the News on Social Media

Posted by Steve Sturges on Oct 30, 2015

I admit it, I'm old school. Early every morning I grab a cup of coffee and walk down the driveway with my hair sticking sideways to retrieve my morning paper before workout. But lately - as in the last few years "lately" - my routine has changed.

How to Define Digital Marketing Success

Posted by Kaitlin Loyd on Oct 7, 2015

It’s no surprise digital marketing is dominating the ad buying space. Time spent online is predicted to account for 46.7 percent of total time spent with media, and as a result marketers are projected to spend 17 percent more in the digital space this year alone.

Marketers: Define And Take Advantage Of Programmatic Media Buying

Posted by Scott Gokey on Aug 24, 2015

If you’re like other marketers, you’ve probably noticed that advertising is changing. Even though the first banner ad appeared 21 years ago, it seems the changes in digital advertising have recently been moving faster than the speed of light.

Don’t Underestimate the Power of Social Media Video

Posted by Gentry McKeown on Aug 7, 2015

Video is one of the fastest growing social media tactics. It seems every platform is making it easier to create, view and share videos. With the introduction of Facebook autoplay, promoted videos on Twitter, Instagram video, Vine and Snapchat, other platforms are giving YouTube a run for their money.