Are we a make 'em and break 'em kind of society? According to research, the answer is yes. On average, 40% of Americans will make New Year's resolutions while only 8% will actually follow through and achieve their goals. 

A blog written by Belle Beth Cooper shows off 10 social media stats that will more than likely surprise you. You probably won't even click on the link to read them (although I encourage it) so let me give you the bullet points:

When DVR’s grew in popularity and households there was a collective scream from advertisers everywhere. Imagine telling an advertiser 15 years ago that people would have the power to fast forward through the ads they had spent thousands (or even millions) of dollars to plan, produce and place.

The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.

Here’s a question- what has your bank done for you lately? Keeps your balance correct? Makes sure to deduct your car payment on time don’t they? Got a really cool debit card design…. Satisfied? Now that I bring it up, you’re probably not.

Ever met a business executive who watches Jimmy Fallon? Know a CEO that’s on Pandora? Seen one laugh? Cry? Even yell? Then why do marketers refuse to understand that business people are some sort of non-human entities that we must take a serious (aka BORING) approach to when we’re trying to sell them some sort of business related service?

One great thing about working for an agency (once we were an ad agency and now we’re an integrated marketing firm) is that old school practices are still employed in certain disciplines.

For me, Facebook is a way to make personal connections. To stay in touch with old friends, make new friends, to be entertained, amused and interact intimately on emotional levels. For this and other reasons, I don't "like" many businesses on Facebook. The ones I do like are smaller, independent companies whose products or services I want to keep tabs on, and those that tend to have more to gain than loss by injecting a little personality into their posts.

Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be happy and make others happy. These brands hone in on our emotions. They connect with us.

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.

=Unbanked. Until this week, I hadn’t heard the term. It seems Oklahoma has one of the highest rates of unbanked and underbanked citizens in the country.

If you found this blog because you were searching for anything related to, “B2B” “social media” and “help” – you are one of many who have tried, struggled and come to the conclusion that social media is pretty much for every business but yours. If you came to that conclusion, knock it off. If you are so pessimistic about social media with your B2B that you can’t find a way to shake out your negativity – then hand your computer over to someone more open-minded than you and go turn in your resume, because social media is absolutely for your business.