So, Pizza Hut is the latest restaurant to throw their pie into the ring of reinvention.

There's a show on MTV that I like to watch - it's called Ridiculousness. It's a modern day video bloopers show. Along with the host, Rob Dyrdek, I often find myself asking 'What did you think was going to happen?' I wonder if they really thought it through before ice skating behind an ATV, or leaping from the balcony into the hot tub. Did they expect to end up on TV looking like a poor planner?

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Famous Kansas City BBQ restaurant Oklahoma Joe's is currently in the midst of a name change. Considering VI has offices in Kansas City and Oklahoma City (along with Colorado Springs), we wanted to put together a 3-part blog series on the different perspectives we had from our different locations.

Apple’s new releases Tuesday just added to the running commentary in my head about how far technology will go to make us comfortable sharing even our most intimate information. At VI, it’s an important consideration, since we are a firm determined to test boundaries.

You've probably heard of the "4 Ps", but have you heard of the "4 Rs"? If you can deliver the right message to the right person at the right time on the right device, you will be rewarded with a sale. Before recent advancements in data collection, most marketing strategies were based more on intuition than information. And if we did have information, it was probably more along the lines of simple demographic information like age and income.

Target demographics are fundamental to the marketing world. Know the age, gender and locale of the intended recipient of the message and you're in the ballpark, right? Actually, you're in the universe, but probably not even in the same city as the ballpark.

We have all heard 2014 dubbed the “year of content” in the marketing world, but many sources are projecting that marketers will master a new trend this year: Moment Marketing. Moment Marketing a.k.a. Adaptive Marketing is a term used to encompass any sort of communication or marketing efforts that drive engagement with consumers on up-to-the-minute topics. This year, expect many brands to incorporate current events into their marketing - and specifically social media - strategy.

The Olympics are over, and after 15 days of nonstop competition lots of gold was dished out. At VI we just completed our own winter games, three weeks of Addy Awards in the three cities we hang our flag. Likewise, much gold was claimed.

January is almost over but it's not too late to make this year even better than 2013. How? Start with imagination.

You’ve probably heard of Amazon Prime. It started in 2005 with an offer of $79 per year to receive 2-day shipping on all orders. Would customers be willing to pay the extra amount just to get 2-day shipping? Why would they pay extra when most consumers were hurting financially? How would Amazon not lose money by offering 2-day shipping on all purchases for only $79 a year?