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The late night master’s trademark can be used as a great corporate exercise on positioning and differentiating your business in the marketplace.

I am a social marketer who uses social media. If that statement confuses you, then read on. I’ve found that working in the realm of social marketing many people don’t quite understand what it is and generally think it is the same thing as social media.

JWT Intelligence, who’s in the marketing research business, issued it’s 2012 forecast that showed continued economic uncertainty, new technology and the idea of shared responsibility would drive emerging trends this year.

We were asked a question from Ron Cariker (@7mediagroup) on Twitter, “What’s @thevibrand thoughts on mbl w/ ur clients?" (In reference to a SMS campaign by Do Something - ow.ly/8xQqx)

I have been asked (and participated) in numerous social media speaking opportunities. This is not to say I am headlining major conventions or anything, but speaking to groups and participating on panels on the workings of social media. 

How did we take a subject that is not overly sexy and convince a community to become consumer advocates for said subject? The answer was an eight-week multi-faceted marketing campaign called the “YOUtilities Challenge” and created by VI Marketing and Branding for Colorado Springs Utilities.

VI Marketing and Branding’s Creative Artist Preston Herring demonstrates how to make 3D-Type animation using CS5 (Creative Suite 5) on vector.

In 2000, Google’s formation revolutionized the way we look for information on the World Wide Web. In doing so, Google completely revamped a way for people & businesses to reach their potential consumers.

People in the media business know that research gathered from local stations, regardless of medium, are without a doubt skewed to show that particular station or group of stations in the best light possible.

We've been super busy the last few weeks with little time to venture out of the office, so we've been eating a lot of takeout. Breakfast, lunch, dinner – no matter what it tastes like, we devour it. That said, all of this eating out has made us quite the connoisseurs and we have a growing list of favorites who are receiving hundreds of dollars in repeat business.

Take out a red pen and cut your paid media budget by 10 percent right now. But don't put that money back in the general fund. You need it to compete for customers and to keep the ones that you have. In the modern marketing era, you need to engage your prospects and customers where they live, work, play, etc.