We have all been there. The eureka moment when you have the idea for the next big thing: a mobile app that will rival Facebook, Uber and Angry Birds all in one. Now, it is very possible that you may not exactly be a mobile app developer, and in that case, it’s time to find someone to help you bring your idea to life.

Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.

In a world full of new ways to capture your target audience, it is growing more and more difficult to do so successfully. Your audience has seen the same old song and dance time and time again, and they’re looking for something new and innovative.

Today’s utility customer expects similar treatment and choices they receive from other advanced service providers. The levels of service that has suddenly become expected as the norm include:

When Sara Naatz moved from Chicago to Kansas City, she was at the height of her junior high awkward phase. The frizzy hair and glasses didn’t make for the easiest start in a new city, but as she looks back on that time, she realizes it was the beginning of a new chapter.

When it comes to developing an App, many businesses believe that “if you build it, they will come”. However, this is not the case.

Since the 2016 presidential election, it seems journalists, digital gurus and the general public as a whole can’t stop discussing fake news and the role it played in public opinion on both sides of the aisle.

Who would you say has the best personality in your group of friends? Are they the smartest, best-dressed or the funniest? Probably not. But the rest of your group is likely to agree that they are fun to be around and most assuredly are never boring. Social media isn't too different from your circle.

Many brands think that the best way to engage with their customers is through whatever channel is easiest for the brand. While some brands may think this philosophy works for them, the reality is this places an unnecessary burden on the consumer, and will likely cultivate frustration within your customer base. Brands using this approach may also be missing out on valuable feedback or insight by alienating customers who may not know how to communicate with you.  

eMarketer has recently released its 10 Key Digital Trends for 2017. One of these predictions is that some time in 2017 a live digital video stream will achieve a primetime TV-size audience. To preface this, when we discuss livestreaming we are not talking about current viewing on Netflix, Hulu or Amazon Prime. These are programs (usually also on TV) being broadcast through an online source. When looking at why they think this year will have this increase let’s take a look at what we saw in 2016 and what is planned for 2017.

We are all familiar with the fake news phenomenon. From bogus news websites to the bogus content on social media, the line between professional news and viral amateur "information" has become extremely blurred.

For many marketers, the holiday season is a time of year where business to conumer (B2C) organizations take over. Consumers have just one thing on their mind and are looking for deals.